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| Targeting for long-term outcomes J Yang, D Eckles, P Dhillon, S Aral Management Science, 2023 | 58 | 2023 |
| First law of motion: Influencer video advertising on tiktok J Yang, J Zhang, Y Zhang Available at SSRN 3815124, 2021 | 41 | 2021 |
| Influencer video advertising in TikTok J Yang, J Zhang, Y Zhang Mıt Inıtıatıve On The Dıgıtal Economy 4, 2021 | 21 | 2021 |
| How do successful scholars get their best research ideas? An exploration C Cao, X Cao, M Cashman, M Kumar, A Timoshenko, J Yang, S Yu, ... Marketing Letters 30, 221-232, 2019 | 1 | 2019 |
| Written Evidence Submitted to UK Parliament to Influencer Culture Inquiry L Aade, T Bertaglia, S Bishop, H Bosher, A Christin, D Ershov, C Goanta, ... | | 2021 |
| Written evidence on the'Influencer culture'inquiry submitted to the UK Parliament Digital, Culture, Media and Sport Committee TC Bertaglia, S Bishop, H Bosher, A Christin, D Ershov, C Goanta, ... | | 2021 |
