| The power of plain: Intensifying product experience with neutral aesthetic context H Honea, S Horsky Marketing Letters 23, 223-235, 2012 | 99 | 2012 |
| The changing architecture of advertising agencies S Horsky Marketing Science 25 (4), 367-383, 2006 | 88 | 2006 |
| Living with terrorism or withdrawing in terror: Perceived control and consumer avoidance M Herzenstein, S Horsky, SS Posavac Journal of Consumer Behaviour 14 (4), 228-236, 2015 | 58 | 2015 |
| The internalization of advertising services: An inter-industry analysis S Horsky, SC Michael, AJ Silk Review of Marketing Science 10 (1), 2012 | 13* | 2012 |
| The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants D Horsky, S Horsky, R Zeithammer Journal of Marketing Research, 2016 | 11* | 2016 |
| Do we judge a book by its cover and a product by its package? How affective expectations are contrasted and assimilated into the consumption experience S Horsky, H Honea Advances in Consumer Research 36, 699-700, 2009 | 10 | 2009 |
| Post-pandemic cannabis and gambling policy changes to attract tourists may lead to future health problems and costs H Bonny-Noach, S Horsky Journal of Travel Medicine 30 (4), taac117, 2023 | 6 | 2023 |
| My house is green! Marketing a house as green S Horsky, N Varsno Innovative Marketing 9 (1), 57-61, 2013 | 4 | 2013 |
| The changing architecture of advertising agencies, their selection and compensation S Horsky University of California, Berkeley, 2001 | 3 | 2001 |
| Time-to-sell of new green housing Y Arbel, D Ben-Shahar, S Horsky, N Versano Journal of Sustainable Real Estate 10 (1), 33-58, 2018 | 2 | 2018 |
| The Rise of 15%: Emergence and Persistence of Commissions in Advertising S Horsky, R Zeithammer | 1 | 2022 |
| Green versus Conventional Housing: Time-to-Sell and Willingness to Pay Y Arbel, D Ben-Shahar, S Horsky, N Varsano Available at SSRN 2989500, 2017 | 1 | 2017 |
| The Advertising Agency Selection Contest: A Competitive Auction with an Incumbent, Differential Qualities, and Partially Reimbursed Participation Costs S Horsky, D Horsky, R Zeithammer Simon Graduate School of Business, University of Rochester, 2010 | | 2010 |
| Marketing Under Frequent Terror Attacks M Herzenstein, S Horsky ACR North American Advances, 2007 | | 2007 |
| Marketing Under Frequent Terror Attacks S Horsky, M Herzenstein Advances in Consumer Research 34, 2007 | | 2007 |
| Examining the What is Beautiful is Good Effect: The Role of Attractive Design and Positive Affect in Increasing Product Evaluations S Horsky Proceedings of the Society of Consumer Psychology, 2003 | | 2003 |
Heather HoneaSan Diego State UniversityVerified email at sdsu.edu
