Barbara E. Kahn
Barbara E. Kahn
The Wharton School, University of Pennsylvania
Verified email at - Homepage
Cited by
Cited by
Variety for sale: Mass customization or mass confusion?
C Huffman, BE Kahn
Journal of retailing 74 (4), 491-513, 1998
Cross-category effects of induced arousal and pleasure on the internet shopping experience
S Menon, B Kahn
Journal of retailing 78 (1), 31-40, 2002
The influence of positive affect on variety seeking among safe, enjoyable products
BE Kahn, AM Isen
Journal of Consumer research 20 (2), 257-270, 1993
The influence of assortment structure on perceived variety and consumption quantities
BE Kahn, B Wansink
Journal of consumer research 30 (4), 519-533, 2004
Corporate sponsorships of philanthropic activities: when do they impact perception of sponsor brand?
S Menon, BE Kahn
Journal of consumer psychology 13 (3), 316-327, 2003
The impact of private versus public consumption on variety-seeking behavior
RK Ratner, BE Kahn
Journal of Consumer research 29 (2), 246-257, 2002
Consumer variety-seeking among goods and services: An integrative review
BE Kahn
Journal of retailing and consumer services 2 (3), 139-148, 1995
Choosing less-preferred experiences for the sake of variety
RK Ratner, BE Kahn, D Kahneman
Journal of consumer research 26 (1), 1-15, 1999
There's something in the air: Effects of congruent or incongruent ambient odor on consumer decision making
DJ Mitchell, BE Kahn, SC Knasko
Journal of Consumer Research 22 (2), 229-238, 1995
Measuring variety-seeking and reinforcement behaviors using panel data
BE Kahn, MU Kalwani, DG Morrison
Journal of marketing research 23 (2), 89-100, 1986
The impact of context on variety seeking in product choices
S Menon, BE Kahn
Journal of Consumer research 22 (3), 285-295, 1995
Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
RN Khushaba, C Wise, S Kodagoda, J Louviere, BE Kahn, C Townsend
Expert systems with applications 40 (9), 3803-3812, 2013
Modeling choice among assortments
BE Kahn, DR Lehmann
Modeling ambiguity in decisions under uncertainty
BE Kahn, RK Sarin
Journal of consumer Research 15 (2), 265-272, 1988
Dynamic relationships with customers: High-variety strategies
BE Kahn
Journal of the Academy of Marketing Science 26 (1), 45-53, 1998
Consumer behavior in a multichannel, multimedia retailing environment
UM Dholakia, BE Kahn, R Reeves, A Rindfleisch, D Stewart, E Taylor
Journal of interactive marketing 24 (2), 86-95, 2010
How tolerable is delay?: Consumers’ evaluations of internet web sites after waiting
BGC Dellaert, BE Kahn
Journal of interactive marketing 13 (1), 41-54, 1999
Grocery revolution: The new focus on the consumer
BE Kahn, L McAlister
(No Title), 1997
Why is assortment planning so difficult for retailers? A framework and research agenda
MK Mantrala, M Levy, BE Kahn, EJ Fox, P Gaidarev, B Dankworth, ...
Journal of Retailing 85 (1), 71-83, 2009
Coping with ambivalence: The effect of removing a neutral option on consumer attitude and preference judgments
SM Nowlis, BE Kahn, R Dhar
Journal of Consumer research 29 (3), 319-334, 2002
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