| Social Media Interaction, the University Brand and Recruitment Performance. R Rutter, S Roper, F Lettice Journal of Business Research 69 (8), 3096-3104, 2016 | 347 | 2016 |
| Brand personality in higher education: anthropomorphized university marketing communications R Rutter, F Lettice, J Nadeau Journal of Marketing for Higher Education 27 (1), 19-39, 2017 | 181 | 2017 |
| Political Brands: Can Parties Be Distinguished by their Online Brand Personality? R Rutter, C Hanretty, F Lettice Journal of Political Marketing 17 (3), 193-212, 2018 | 66 | 2018 |
| The transparency of Islamic hotels:“Nice Islam” and the “self‐orientalizing” of Muslims? BA Alserhan, BP Wood, R Rutter, D Halkias, H Terzi, O Al Serhan International Journal of Tourism Research 20 (4), 475-487, 2018 | 61 | 2018 |
| Branding instead of product innovation: a study on the brand personalities of the UK's electricity market R Rutter, KJ Chalvatzis, S Roper, F Lettice European Management Review 15 (2), 255-272, 2018 | 51 | 2018 |
| Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships RN Rutter, SJ Barnes, S Roper, J Nadeau, F Lettice Industrial Management & Data Systems 121 (12), 2387-2410, 2021 | 40* | 2021 |
| The Olympic Games and associative sponsorship: Brand personality identity creation, communication and congruence R Rutter, J Nadeau, U Aagerup, F Lettice Internet Research 30 (1), 85-107, 2020 | 34 | 2020 |
| Social media responses and brand personality in product and moral harm crises: why waste a good crisis? J Nadeau, R Rutter, F Lettice Journal of Marketing Management 36 (11-12), 1031-1054, 2020 | 29 | 2020 |
| Place branding of seaports in the Middle East R Rutter, J Nadeau, F Lettice, M Lim, S al Shamaisi Place Branding and Public Diplomacy 14 (3), 197-212, 2018 | 24 | 2018 |
| Social Media Management, Objectification and Measurement in an Emerging Market. F Medjani, R Rutter, J Nadeau International Journal of Business and Emerging Markets 11 (3), 288-311, 2019 | 23 | 2019 |
| Empirical identification of skills gaps between chief information officer supply and demand: a resource-based view using machine learning S Barnes, RN Rutter, AI La Paz, E Scornavacca Industrial Management & Data Systems 121 (8), 1749-1766, 2021 | 16 | 2021 |
| An empirical study of the effect of brand personality and consistency between marketing channels on performance within the UK higher education sector R Rutter University of East Anglia, 2013 | 13* | 2013 |
| Workforce Localisation and Change Management: The View from the Gulf E Dedousis, R Rutter Organizational Change Management Strategies in Modern Business, 301, 2015 | 8 | 2015 |
| A Study of the Convergence Between Entrepreneurship, Government Policy, and Higher Education in Oman: Entrepreneurial Ecosystem Perspective W Williams, HH Knight, R Rutter, M Mathias Developing Entrepreneurial Ecosystems in Academia, 44-69, 2022 | 4* | 2022 |
| A Retailer Perspective of E-commerce Brand Management R Rutter E-commerce Platform Acceptance, 101-128, 2014 | 4 | 2014 |
| A Framework for Facial Image Analytics Using Deep Learning in Social Sciences Research S Barnes, R Rutter Emerging Technologies and Business Innovation. 358, 315-320, 2019 | 2 | 2019 |
| Patron Sentiment of Employee–Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning: An Abstract SJ Barnes, R Rutter, J Mattsson, F Sørensen Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
Stuart RoperProfessor of Marketing, Newcastle Business School, Northumbria University在 northumbria.ac.uk 的電子郵件地址已通過驗證
