Gaia Rubera
Cited by
Cited by
Firm innovativeness and its performance outcomes: A meta-analytic review and theoretical integration
G Rubera, AH Kirca
Journal of Marketing 76 (3), 130-147, 2012
When the recipe is more important than the ingredients: A qualitative comparative analysis (QCA) of service innovation configurations
A Ordanini, A Parasuraman, G Rubera
Journal of service research 17 (2), 134-149, 2014
Drivers of brand commitment: A cross-national investigation
AB Eisingerich, G Rubera
Journal of International Marketing 18 (2), 64-79, 2010
Doing good and doing better despite negative information?: The role of corporate social responsibility in consumer resistance to negative information
AB Eisingerich, G Rubera, M Seifert, G Bhardwaj
Journal of Service Research 14 (1), 60-75, 2011
Managing service innovation and interorganizational relationships for firm performance: to commit or diversify?
AB Eisingerich, G Rubera, M Seifert
Journal of Service Research 11 (4), 344-356, 2009
The many moods of inter‐organizational imitation: A critical review
A Ordanini, G Rubera, R DeFillippi
International Journal of Management Reviews 10 (4), 375-398, 2008
How does the application of an IT service innovation affect firm performance? A theoretical framework and empirical analysis on e-commerce
A Ordanini, G Rubera
Information & Management 47 (1), 60-67, 2010
When should RD & E and marketing collaborate? The moderating role of exploration–exploitation and environmental uncertainty
R Calantone, G Rubera
Journal of Product Innovation Management 29 (1), 144-157, 2012
Strategic capabilities and internet resources in procurement: A resource‐based view of B‐to‐B buying process
A Ordanini, G Rubera
International Journal of Operations & Production Management, 2008
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
G Rubera, D Chandrasekaran, A Ordanini
Journal of the Academy of Marketing Science 44 (2), 166-184, 2016
Technology versus design innovation's effects on sales and Tobin's Q: The moderating role of branding strategy
G Rubera, C Droge
Journal of Product Innovation Management 30 (3), 448-464, 2013
A cross-cultural investigation of new product strategies for technological and design innovations
DA Griffith, G Rubera
Journal of International Marketing 22 (1), 5-20, 2014
Incorporating cultural values for understanding the influence of perceived product creativity on intention to buy: An examination in Italy and the US
G Rubera, A Ordanini, DA Griffith
Journal of International Business Studies 42 (4), 459-476, 2011
Whether to integrate R&D and marketing: the effect of firm competence
G Rubera, A Ordanini, R Calantone
Journal of Product Innovation Management 29 (5), 766-783, 2012
Design innovativeness and product sales' evolution
G Rubera
Marketing Science 34 (1), 98-115, 2015
Integrating functional knowledge and embedding learning in new product launches: How project forms helped EMI music
A Ordanini, G Rubera, M Sala
Long Range Planning 41 (1), 17-32, 2008
You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value
G Rubera, AH Kirca
Journal of the Academy of Marketing Science 45 (5), 741-761, 2017
Country-level performance of new experience products in a global rollout: the moderating effects of economic wealth and national culture
DA Griffith, G Yalcinkaya, G Rubera
Journal of International Marketing 22 (4), 1-20, 2014
Technological and Design Innovation Effects in Regional New Product Rollouts: AE uropean Illustration
G Rubera, DA Griffith, G Yalcinkaya
Journal of Product Innovation Management 29 (6), 1047-1060, 2012
Launch timing and launch activities proficiency as antecedents to new product performance
R Calantone, CA Di Benedetto, G Rubera
Journal of Global Scholars of Marketing Science 22 (4), 290-309, 2012
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