Cognitive, affective attributes and conative, behavioural responses in retail corporate branding R Vinhas Da Silva, S Faridah Syed Alwi Journal of Product & Brand Management 15 (5), 293-305, 2006 | 301 | 2006 |
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? SFS Alwi, PJ Kitchen Journal of Business research 67 (11), 2324-2336, 2014 | 289 | 2014 |
Online corporate brand image, satisfaction and loyalty RV Da Silva, SF Syed Alwi Journal of Brand Management 16, 119-144, 2008 | 237 | 2008 |
Designing corporate brand experience in an online context: A qualitative insight ZL Hamzah, SFS Alwi, MN Othman Journal of Business Research 67 (11), 2299-2310, 2014 | 169 | 2014 |
Online brand attributes and online corporate brand images RV Da Silva, SFS Alwi European Journal of Marketing 42 (9/10), 1039-1058, 2008 | 160 | 2008 |
Service customer orientation and social sustainability: The case of small medium enterprises CMJ Lee, N Che-Ha, SFS Alwi Journal of Business Research 122, 751-760, 2021 | 150 | 2021 |
Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image SF Syed Alwi, B Nguyen, TC Melewar, YH Loh, M Liu Industrial Management & Data Systems 116 (5), 858-882, 2016 | 121 | 2016 |
Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh MM Babu, BL Dey, M Rahman, SK Roy, SFS Alwi, MM Kamal Industrial Marketing Management 89, 13-27, 2020 | 116 | 2020 |
The importance of ethics in branding: Mediating effects of ethical branding on company reputation and brand loyalty SFS Alwi, SM Ali, B Nguyen Business Ethics Quarterly 27 (3), 393-422, 2017 | 116 | 2017 |
Online and offline corporate brand images: do they differ? SF Syed Alwi, RV Da Silva Corporate Reputation Review 10, 217-244, 2007 | 107 | 2007 |
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry KS Ong, B Nguyen, SF Syed Alwi International journal of bank marketing 35 (3), 370-390, 2017 | 102 | 2017 |
Segmentation and brand positioning for Islamic financial services R Muhamad, TC Melewar, S Faridah Syed Alwi European Journal of Marketing 46 (7/8), 900-921, 2012 | 93 | 2012 |
ONLINE CORPORATE BRAND IMAGES AND CONSUMER LOYALTY. SFS Alwi International journal of business & society 10 (2), 2009 | 65 | 2009 |
The importance of CSR initiatives in building customer support and loyalty: Evidence from Saudi Arabia AS Ajina, A Japutra, B Nguyen, SF Syed Alwi, AH Al-Hajla Asia Pacific Journal of Marketing and Logistics 31 (3), 691-713, 2019 | 64 | 2019 |
Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment: A food consumption perspective BL Dey, S Alwi, F Yamoah, SA Agyepong, H Kizgin, M Sarma International Marketing Review 36 (5), 771-804, 2019 | 53 | 2019 |
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal S Bose, SK Roy, SFS Alwi, B Nguyen Journal of Business Research 116, 734-744, 2020 | 51 | 2020 |
A framework to attain brand promise in an online setting S Alwi, S Azwan Ismail Marketing Intelligence & Planning 31 (5), 557-578, 2013 | 48 | 2013 |
Consumer engagement with social media platforms: a study of the influence of attitudinal components on cutting edge technology adaptation behaviour SS Muhammad, BL Dey, MM Kamal, SFS Alwi Computers in Human Behavior 121, 106802, 2021 | 41 | 2021 |
Projecting university brand image via satisfaction and behavioral response: Perspectives from UK-based Malaysian students S Alwi, N Che-Ha, B Nguyen, EM Ghazali, DM Mutum, PJ Kitchen Qualitative Market Research: An International Journal 23 (1), 47-68, 2020 | 41 | 2020 |
Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention-Privacy the Achilles heel A Gutierrez, K Punjaisri, B Desai, SFS Alwi, S O'Leary, ... Journal of Retailing and Consumer Services 72, 103272, 2023 | 34 | 2023 |