| Follow me! Global marketers’ Twitter use ES Kwon, Y Sung Journal of Interactive Advertising 12 (1), 4-16, 2011 | 335 | 2011 |
| Brand followers: Consumer motivation and attitude towards brand communications on Twitter E Sook Kwon, E Kim, Y Sung, C Yun Yoo International Journal of Advertising 33 (4), 657-680, 2014 | 173 | 2014 |
| TV advertising engagement as a state of immersion and presence J Kim, SJG Ahn, ES Kwon, LN Reid Journal of Business Research 76, 67-76, 2017 | 91 | 2017 |
| Impact of media context on advertising memory: A meta-analysis of advertising effectiveness ES Kwon, KW King, G Nyilasy, LN Reid Journal of Advertising Research 59 (1), 99-128, 2019 | 69 | 2019 |
| Symbols or icons in gay-themed ads: How to target gay audience NH Um, KO Kim, ES Kwon, D Wilcox Journal of Marketing Communications 21 (6), 393-407, 2015 | 35 | 2015 |
| Personality structure of brands on social networking sites and its effects on brand affect and trust: evidence of brand anthropomorphization J Kim, ES Kwon, B Kim Asian Journal of Communication 28 (1), 93-113, 2018 | 32 | 2018 |
| Inter-study and intra-study replications in leading marketing journals: A longitudinal analysis ES Kwon, Y Shan, JS Lee, LN Reid European Journal of Marketing 51 (1), 257-278, 2017 | 21 | 2017 |
| Putting things into context: A meta-analysis of media context effects on attitudinal outcomes ES Kwon, G Nyilasy, KW King, LN Reid Journal of Advertising 50 (3), 330-347, 2021 | 13 | 2021 |
| What drives loyal fans of brand pages to take action? The effects of self-expansion and flow on loyal page fans’ sharing and creation activities A Nikolinakou, J Phua, ES Kwon Journal of Brand Management 28, 559-577, 2021 | 6 | 2021 |
| Social break up: why consumers hide and unlike brands on Facebook ES Kwon, E Kim, YJ Chung International Journal of Internet Marketing and Advertising 14 (3), 299-317, 2020 | 3 | 2020 |
| What drives addiction on social media sites? The relationships between psychological well-being states, social media addiction, brand addiction and impulse buying on social media A Nikolinakou, J Phua, ES Kwon Computers in Human Behavior 153, 108086, 2024 | 2 | 2024 |
| Exploring brand humanisation on SNSs: brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement ES Kwon, J Kim International Journal of Internet Marketing and Advertising 16 (3), 203-229, 2022 | 2 | 2022 |
| HELP! I AM ADDICTED TO BRANDS AND IMPULSE BUYING ON SOCIAL MEDIA! EXAMINING PSYCHOLOGICAL WELL-BEING AND SOCIAL MEDIA ADDICTION AS DRIVERS OF BRAND ADDICTION AND IMPULSE BUYING A Nikolinakou, J Phua, ES Kwon American Academy of Advertising. Conference. Proceedings (Online), 33-33, 2023 | | 2023 |
| Media engagement in advertising research: a systematic review and meta-analysis ES Kwon University of Georgia, 2016 | | 2016 |
