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Debbie Ellis
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Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation
L Scott, D Vigar‐Ellis
International journal of consumer studies 38 (6), 642-649, 2014
2562014
Creativity in marketing communication to overcome barriers to organic produce purchases: The case of a developing nation
S Mkhize, D Ellis
Journal of Cleaner Production 242, 118415, 2020
922020
The effect of wine knowledge type on variety seeking behavior in wine purchasing
D Ellis, F Mattison Thompson
Journal of wine research 29 (2), 71-86, 2018
582018
Knowledge effects on the exploratory acquisition of wine
D Vigar-Ellis, L Pitt, A Caruana
International Journal of Wine Business Research 27 (2), 84-102, 2015
552015
Consumer wine knowledge: Components and segments
D Ellis, A Caruana
International Journal of Wine Business Research 30 (3), 277-291, 2018
512018
The importance of choice attributes and the positions of the airlines within the South African domestic passenger airline industry as perceived by passengers at Durban …
B Campbell, D Vigar-Ellis
Southern African Business Review 16 (2), 97-119, 2012
502012
Knowing what they know: A managerial perspective on consumer knowledge
D Vigar-Ellis, L Pitt, P Berthon
Business Horizons 58 (6), 679-685, 2015
482015
Does objective and subjective knowledge vary between opinion leaders and opinion seekers? Implications for wine marketing
D Vigar-Ellis, L Pitt, A Caruana
Journal of Wine Research 26 (4), 304-318, 2015
422015
Winery website loyalty: The role of sales promotion and service attributes
JE Pelet, B Lecat, J Khan, S Rundle-Thiele, LW Lee, D Ellis, MMG Wolf, ...
International Journal of Wine Business Research 30 (2), 138-152, 2018
332018
Smartphone Applications-Idea sourcing and app development: Implications for firms
D Vigar-Ellis
South African Journal of Economic and Management Sciences 17 (3), 232-248, 2014
262014
Big Five personality traits and financial salesperson performance: An application of Chernoff faces
N Lilford, D Vigar-Ellis, D Nel
Journal of Financial Services Marketing 19, 146-154, 2014
222014
Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products
D Ellis
KTH Royal Institute of Technology, Division of Industrial Marketing, INDEK, 2015
212015
Boys’ boarding school management: understanding the choice criteria of parents
D Vigar-Ellis
South African Journal of Education 33 (1), 2013
212013
Perceptions towards SMS marketing: An exploratory investigation
D Vigar-Ellis, L Ellis, C Barraclough
Management Dynamics: Journal of the Southern African Institute for …, 2007
202007
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market: UTAUT2 model extension
S Axcell, D Ellis
Young Consumers 24 (2), 184-202, 2023
172023
A systematic review of socio-technical gender bias in AI algorithms
P Hall, D Ellis
Online Information Review 47 (7), 1264-1279, 2023
162023
Consumer cooperation in sustainability: The green gap in an emerging market
N Mkhize, D Ellis
Promoting global environmental sustainability and cooperation, 112-135, 2018
152018
Attributes influencing clothing store choice for an emerging market’s Generation Y Twixter customers
KH Thompson, D Ellis, S Soni, S Paterson
The International Review of Retail, Distribution and Consumer Research 28 (2 …, 2018
142018
Understanding the needs of science access students for university support services
Y Chetty, D Vigar-Ellis
South African Journal of Higher Education 26 (5), 908-925, 2012
122012
Gender differences in student attitudes towards sexual appeals in print advertising
P Klug, D Vigar-Ellis
South African Journal of Economic and Management Sciences 15 (4), 367-381, 2012
112012
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