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Srikrishna C
Srikrishna C
Research Fellow- Indian Institute of Management, Rohtak
Verified email at iimb.ac.in
Title
Cited by
Cited by
Year
Artificial intelligence in marketing: A systematic literature review
S Chintalapati, SK Pandey
International Journal of Market Research 64 (1), 38-68, 2022
2512022
Early Adopters to Early Majority - What's Driving the Artificial Intelligence and Machine Learning Powered Transformation in Financial Services
S Chintalapati
International Journal of Financial Research 12 (04), 43, 2021
102021
BankBuddy. ai—Business Expansion and Marketing Dilemma: A Case Study to Discuss the Ansoff Growth Matrix Concepts Combined with Business Expansion Strategies for Expanding …
S Chintalapati
Emerging Economies Cases Journal 2 (1), 44-53, 2020
42020
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