Yanliu Huang
Yanliu Huang
Associate Professor of Marketing, LeBow College of Business, Drexel University
Verified email at - Homepage
Cited by
Cited by
The effect of in-store travel distance on unplanned spending: Applications to mobile promotion strategies
SK Hui, JJ Inman, Y Huang, J Suher
Journal of Marketing 77 (2), 1-16, 2013
Deconstructing the “first moment of truth”: Understanding unplanned consideration and purchase conversion using in-store video tracking
SK Hui, Y Huang, J Suher, JJ Inman
Journal of Marketing Research 50 (4), 445-462, 2013
Choice under restrictions
S Botti, S Broniarczyk, G Häubl, R Hill, Y Huang, B Kahn, P Kopalle, ...
Marketing Letters 19, 183-199, 2008
Counting every thought: Implicit measures of cognitive responses to advertising
Y Huang, JW Hutchinson
Journal of Consumer Research 35 (1), 98-118, 2008
The influence of initial possession level on consumers' adoption of a collection goal: A tipping point effect
L Gao, Y Huang, I Simonson
Journal of Marketing 78 (6), 143-156, 2014
“I Want to Know the Answer! Give Me Fish’n’Chips!”: The Impact of Curiosity on Indulgent Choice
C Wang, Y Huang
Journal of Consumer Research 44 (5), 1052-1067, 2018
The roles of planning, learning, and mental models in repeated dynamic decision making
Y Huang, JW Hutchinson
Organizational Behavior and Human Decision Processes 122 (2), 163-176, 2013
The effect of in-store travel distance on unplanned purchase with applications to store layout and mobile shopping apps
Y Huang, S Hui, JJ Inman, J Suher
ACR North American Advances, 2011
Model-based analysis of concept maps
SK Hui, Y Huang, EI George
Bayesian Analysis 3 (3), 479-512, 2008
Write or type? How a paper versus a digital shopping list influences the way consumers plan and shop
Y Huang, Z Yang
Journal of the Association for Consumer Research 3 (3), 396-409, 2018
Capturing the “first moment of truth”: Understanding point-of-purchase drivers of unplanned consideration and purchase
Y Huang, S Hui, J Inman, J Suher
JMR, Journal of Marketing Research, 2012
Capturing the'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking
Y Huang, SK Hui, J Inman, J Suher
Available at SSRN 2009322, 2012
Estimating the effect of in-store travel distance on unplanned spending: Applications to store layout and mobile promotion strategies
SK Hui, JJ Inman, Y Huang, JA Suher
working paper, 2012
Health communication effectiveness: Using underlying processes to understand the relationship between risk attitudes and behavioral intentions
Y Huang, SK Hui, BE Kahn
Available at SSRN 1105098, 2007
Variety counts: How variety is perceived in the presence of self-regulatory goals
H Rafieian, Y Huang, BE Kahn
ACR North American Advances, 2017
How using a paper versus mobile calendar influences everyday planning and plan fulfillment
Y Huang, Z Yang, VG Morwitz
Journal of Consumer Psychology 33 (1), 115-122, 2023
The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19
W Yin, F Nusrat, Y Huang
Health Marketing Quarterly, 1-21, 2022
Resisting the allure of variety: How pursuing self-regulatory goals impacts variety seeking in vice consumption
H Rafieian, YL Huang, BE Kahn
Available at SSRN 3954229, 2021
Understanding Consumer Product Decisions When Shopping By Voice
Z Yang, Y Huang, B Kahn, J He
ACR North American Advances, 2019
Pre-Purchase Planning and Post-Purchase Learning: The Role of Internal and External Factors
Y Huang, W Hutchinson
ACR North American Advances, 2010
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