| The effect of in-store travel distance on unplanned spending: Applications to mobile promotion strategies SK Hui, JJ Inman, Y Huang, J Suher Journal of Marketing 77 (2), 1-16, 2013 | 446 | 2013 |
| Deconstructing the “first moment of truth”: Understanding unplanned consideration and purchase conversion using in-store video tracking SK Hui, Y Huang, J Suher, JJ Inman Journal of Marketing Research 50 (4), 445-462, 2013 | 160 | 2013 |
| Choice under restrictions S Botti, S Broniarczyk, G Häubl, R Hill, Y Huang, B Kahn, P Kopalle, ... Marketing Letters 19, 183-199, 2008 | 106 | 2008 |
| Counting every thought: Implicit measures of cognitive responses to advertising Y Huang, JW Hutchinson Journal of Consumer Research 35 (1), 98-118, 2008 | 58 | 2008 |
| The influence of initial possession level on consumers' adoption of a collection goal: A tipping point effect L Gao, Y Huang, I Simonson Journal of Marketing 78 (6), 143-156, 2014 | 42 | 2014 |
| “I Want to Know the Answer! Give Me Fish’n’Chips!”: The Impact of Curiosity on Indulgent Choice C Wang, Y Huang Journal of Consumer Research 44 (5), 1052-1067, 2018 | 40 | 2018 |
| The roles of planning, learning, and mental models in repeated dynamic decision making Y Huang, JW Hutchinson Organizational Behavior and Human Decision Processes 122 (2), 163-176, 2013 | 30 | 2013 |
| The effect of in-store travel distance on unplanned purchase with applications to store layout and mobile shopping apps Y Huang, S Hui, JJ Inman, J Suher ACR North American Advances, 2011 | 14 | 2011 |
| Model-based analysis of concept maps SK Hui, Y Huang, EI George Bayesian Analysis 3 (3), 479-512, 2008 | 13 | 2008 |
| Write or type? How a paper versus a digital shopping list influences the way consumers plan and shop Y Huang, Z Yang Journal of the Association for Consumer Research 3 (3), 396-409, 2018 | 12 | 2018 |
| Capturing the “first moment of truth”: Understanding point-of-purchase drivers of unplanned consideration and purchase Y Huang, S Hui, J Inman, J Suher JMR, Journal of Marketing Research, 2012 | 9 | 2012 |
| Capturing the'First Moment of Truth': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking Y Huang, SK Hui, J Inman, J Suher Available at SSRN 2009322, 2012 | 4 | 2012 |
| Estimating the effect of in-store travel distance on unplanned spending: Applications to store layout and mobile promotion strategies SK Hui, JJ Inman, Y Huang, JA Suher working paper, 2012 | 3 | 2012 |
| Health communication effectiveness: Using underlying processes to understand the relationship between risk attitudes and behavioral intentions Y Huang, SK Hui, BE Kahn Available at SSRN 1105098, 2007 | 3 | 2007 |
| Variety counts: How variety is perceived in the presence of self-regulatory goals H Rafieian, Y Huang, BE Kahn ACR North American Advances, 2017 | 2 | 2017 |
| How using a paper versus mobile calendar influences everyday planning and plan fulfillment Y Huang, Z Yang, VG Morwitz Journal of Consumer Psychology 33 (1), 115-122, 2023 | 1 | 2023 |
| The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19 W Yin, F Nusrat, Y Huang Health Marketing Quarterly, 1-21, 2022 | 1 | 2022 |
| Resisting the allure of variety: How pursuing self-regulatory goals impacts variety seeking in vice consumption H Rafieian, YL Huang, BE Kahn Available at SSRN 3954229, 2021 | 1 | 2021 |
| Understanding Consumer Product Decisions When Shopping By Voice Z Yang, Y Huang, B Kahn, J He ACR North American Advances, 2019 | 1 | 2019 |
| Pre-Purchase Planning and Post-Purchase Learning: The Role of Internal and External Factors Y Huang, W Hutchinson ACR North American Advances, 2010 | 1 | 2010 |
J Jeffrey InmanKatz Graduate School of Business - University of PittsburghVerified email at katz.pitt.edu
