Donald Lichtenstein
Donald Lichtenstein
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Cited by
Price perceptions and consumer shopping behavior: a field study
DR Lichtenstein, NM Ridgway, RG Netemeyer
Journal of marketing research 30 (2), 234-245, 1993
The effect of corporate social responsibility on customer donations to corporate-supported nonprofits
DR Lichtenstein, ME Drumwright, BM Braig
Journal of marketing 68 (4), 16-32, 2004
Distinguishing coupon proneness from value consciousness: An acquisition-transaction utility theory perspective
DR Lichtenstein, RG Netemeyer, S Burton
Journal of marketing 54 (3), 54-67, 1990
A cross-national assessment of the reliability and validity of the CETSCALE
RG Netemeyer, S Durvasula, DR Lichtenstein
Journal of marketing research 28 (3), 320-327, 1991
Correlates of price acceptability
DR Lichtenstein, PH Bloch, WC Black
Journal of consumer research 15 (2), 243-252, 1988
A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates
S Burton, DR Lichtenstein, RG Netemeyer, JA Garretson
Journal of the academy of marketing science 26, 293-306, 1998
Contextual influences on perceptions of merchant-supplied reference prices
DR Lichtenstein, WO Bearden
Journal of Consumer research 16 (1), 55-66, 1989
A range theory account of price perception
C Janiszewski, DR Lichtenstein
Journal of consumer Research 25 (4), 353-368, 1999
Trait aspects of vanity: Measurement and relevance to consumer behavior
RG Netemeyer, S Burton, DR Lichtenstein
Journal of consumer research 21 (4), 612-626, 1995
The relationship between perceived and objective price-quality
DR Lichtenstein, S Burton
Journal of marketing research 26 (4), 429-443, 1989
Navigating by the stars: Investigating the actual and perceived validity of online user ratings
B De Langhe, PM Fernbach, DR Lichtenstein
Journal of Consumer Research 42 (6), 817-833, 2016
The effect of semantic cues on consumer perceptions of reference price ads
DR Lichtenstein, S Burton, EJ Karson
Journal of Consumer research 18 (3), 380-391, 1991
Assessing the domain specificity of deal proneness: a field study
DR Lichtenstein, RG Netemeyer, S Burton
Journal of Consumer Research 22 (3), 314-326, 1995
Comparison price, coupon, and brand effects on consumer reactions to retail newspaper advertisements
WO Bearden, DR Lichtenstein, JE Teel
Journal of Retailing 60 (2), 11-34, 1984
An examination of deal proneness across sales promotion types: a consumer segmentation perspective
DR Lichtenstein, S Burton, RG Netemeyer
Journal of Retailing 73 (2), 283-297, 1997
The effect of ad claims and ad context on attitude toward the advertisement
S Burton, DR Lichtenstein
Journal of Advertising 17 (1), 3-11, 1988
The retail value chain: linking employee perceptions to employee performance, customer evaluations, and store performance
JG Maxham III, RG Netemeyer, DR Lichtenstein
Marketing Science 27 (2), 147-167, 2008
Store manager performance and satisfaction: Effects on store employee performance and satisfaction, store customer satisfaction, and store customer spending growth.
RG Netemeyer, JG Maxham III, DR Lichtenstein
Journal of Applied Psychology 95 (3), 530, 2010
The effect of marketer-suggested serving size on consumer responses: the unintended consequences of consumer attention to calorie information
GS Mohr, DR Lichtenstein, C Janiszewski
Journal of Marketing 76 (1), 59-75, 2012
Psychology, behavioral economics, and public policy
O Amir, D Ariely, A Cooke, D Dunning, N Epley, U Gneezy, B Koszegi, ...
Marketing letters 16, 443-454, 2005
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