J. Craig Andrews
J. Craig Andrews
Professor and Kellstadt Chair, Marquette University
Verified email at - Homepage
Cited by
Cited by
Advertising, promotion, and other aspects of integrated marketing communications
JC Andrews, TA Shimp
Cengage Learning, 2018
In search of the marketing imagination: Factors affecting the creativity of marketing programs for mature products
J Andrews, DC Smith
Journal of marketing research 33 (2), 174-187, 1996
A framework for conceptualizing and measuring the involvement construct in advertising research
JC Andrews, S Durvasula, SH Akhter
Journal of advertising 19 (4), 27-40, 1990
Consumer generalization of nutrient content claims in advertising
JC Andrews, RG Netemeyer, S Burton
Journal of marketing 62 (4), 62-75, 1998
Cross‐cultural generalizability of a scale for profiling consumers' decision‐making styles
S Durvasula, S Lysonski, JC Andrews
Journal of Consumer Affairs 27 (1), 55-65, 1993
Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising
JC Andrews, TA Shimp
Psychology & Marketing 7 (3), 195-214, 1990
Assessing the cross-national applicability of consumer behavior models: A model of attitude toward advertising in general
S Durvasula, JC Andrews, S Lysonski, RG Netemeyer
Journal of Consumer Research 19 (4), 626-636, 1993
A cross-cultural comparison of consumer ethnocentrism in the United States and Russia
S Durvasula, JC Andrews, RG Netemeyer
Journal of International Consumer Marketing 9 (4), 73-93, 1997
The dimensionality of beliefs toward advertising in general
JC Andrews
Journal of advertising 18 (1), 26-35, 1989
Electronic cigarettes for smoking cessation: a systematic review
M Malas, J van der Tempel, R Schwartz, A Minichiello, C Lightfoot, ...
Nicotine and Tobacco Research 18 (10), 1926-1936, 2016
Understanding how graphic pictorial warnings work on cigarette packaging
J Kees, S Burton, JC Andrews, J Kozup
Journal of Public Policy & Marketing 29 (2), 265-276, 2010
Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions
JC Andrews, S Burton, RG Netemeyer
Journal of Advertising 29 (3), 29-42, 2000
The effects of nutrition package claims, nutrition facts panels, and motivation to process nutrition information on consumer product evaluations
SB Keller, M Landry, J Olson, AM Velliquette, S Burton, JC Andrews
Journal of Public Policy & Marketing 16 (2), 256-269, 1997
Is simpler always better? Consumer evaluations of front-of-package nutrition symbols
JC Andrews, S Burton, J Kees
Journal of Public Policy & Marketing 30 (2), 175-190, 2011
Covert marketing unmasked: A legal and regulatory guide for practices that mask marketing messages
RD Petty, JC Andrews
Journal of public policy & marketing 27 (1), 7-18, 2008
Understanding adolescent intentions to smoke: An examination of relationships among social influence, prior trial behavior, and antitobacco campaign advertising
JC Andrews, RG Netemeyer, S Burton, DP Moberg, A Christiansen
Journal of marketing 68 (3), 110-123, 2004
Motivation, Ability, and Opportunity to Process Information: Conceptual and Experimental Manipulation Issues.
JC Andrews
Advances in consumer research 15 (1), 1988
Defining, operationalizing, and using involvement in advertising research: A review
DD Muehling, RN Laczniak, JC Andrews
Journal of Current Issues & Research in Advertising 15 (1), 21-57, 1993
Tests of graphic visuals and cigarette package warning combinations: implications for the framework convention on tobacco control
J Kees, S Burton, JC Andrews, J Kozup
Journal of Public Policy & Marketing 25 (2), 212-223, 2006
Rethinking the effect of perceived fit on customers’ evaluations of new products
DC Smith, J Andrews
Journal of the academy of marketing science 23, 4-14, 1995
The system can't perform the operation now. Try again later.
Articles 1–20