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Raymond R. Burke
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Technology and the customer interface: what consumers want in the physical and virtual store
RR Burke
Journal of the academy of Marketing Science 30 (4), 411-432, 2002
15792002
Packaging communication: attentional effects of product imagery
RL Underwood, NM Klein, RR Burke
Journal of product & brand management 10 (7), 403-422, 2001
8642001
Do you see what I see? The future of virtual shopping
RR Burke
Journal of the Academy of marketing Science 25 (4), 352-360, 1997
8511997
Brand equity and the extendibility of brand names
A Rangaswamy, RR Burke, TA Oliva
International Journal of Research in marketing 10 (1), 61-75, 1993
7351993
Competitive interference and consumer memory for advertising
RR Burke, TK Srull
Journal of consumer research 15 (1), 55-68, 1988
7001988
Expectation processes in satisfaction formation: A field study
RL Oliver, RR Burke
Journal of service research 1 (3), 196-214, 1999
4811999
Computer system for allowing a consumer to purchase packaged goods at home
RR Burke
US Patent 5,848,399, 1998
4091998
Comparing dynamic consumer choice in real and computer-simulated environments
RR Burke, BA Harlam, BE Kahn, LM Lodish
Journal of Consumer research 19 (1), 71-82, 1992
3931992
Virtual shopping: Breakthrough in marketing research
RR Burke
Harvard Business Review 74 (2), 120-&, 1996
3721996
The role of package color in consumer purchase consideration and choice
LL Garber, RR Burke, JM Jones
Marketing Science Institute, 2000
2552000
Computer system for allowing a consumer to purchase packaged goods at home
RR Burke
US Patent 6,304,855, 2001
1982001
An examination of social influence on shopper behavior using video tracking data
X Zhang, S Li, RR Burke, A Leykin
Journal of Marketing 78 (5), 24-41, 2014
1942014
Developing marketing expert systems: An application to international negotiations
A Rangaswamy, J Eliashberg, RR Burke, J Wind
Journal of marketing 53 (4), 24-39, 1989
1861989
Computer system for allowing a consumer to purchase packaged goods at home
RR Burke
US Patent 6,026,377, 2000
1832000
Deception by implication: An experimental investigation
RR Burke, WS DeSarbo, RL Oliver, TS Robertson
Journal of consumer Research 14 (4), 483-494, 1988
1831988
Behavioral effects of digital signage
RR Burke
Journal of advertising research 49 (2), 180-185, 2009
1812009
Evaluative shopping assistant system
RR Burke, A Lalwani, J Thong
US Patent 6,604,681, 2003
1422003
Real shopping in a virtual store
RR Burke
Sense and respond: Capturing value in the network era, 245-260, 1998
1401998
A knowledge-based system for advertising design
RR Burke, A Rangaswamy, J Wind, J Eliashberg
Marketing Science 9 (3), 212-229, 1990
1211990
The third wave of marketing intelligence
RR Burke
Retailing in the 21st century: Current and future trends, 159-171, 2009
1172009
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