| Facebooking for health: An examination into the solicitation and effects of health-related social support on social networking sites HJ Oh, C Lauckner, J Boehmer, R Fewins-Bliss, K Li Computers in human behavior 29 (5), 2072-2080, 2013 | 355 | 2013 |
| Connection overload? A cross cultural study of the consequences of social media connection R LaRose, R Connolly, H Lee, K Li, KD Hales Information Systems Management 31 (1), 59-73, 2014 | 245 | 2014 |
| The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements K Li, G Huang, G Bente Computers in Human Behavior 54, 522-530, 2016 | 72 | 2016 |
| Social media engagement with organization-generated content: Role of visuals in enhancing public engagement with organizations on Facebook and Instagram G Dhanesh, G Duthler, K Li Public Relations Review 48 (2), 102174, 2022 | 42 | 2022 |
| The effect of anonymity on conformity to group norms in online contexts: A meta-analysis G Huang, K Li International journal of communication 10, 398-415, 2016 | 42 | 2016 |
| Show, not tell: The contingency role of infographics versus text in the differential effects of message strategies on optimistic bias G Huang, K Li, H Li Science Communication 41 (6), 732-760, 2019 | 17 | 2019 |
| Exploring the role of regulatory focus and processing fluency in the effectiveness of narrative versus non-narrative advertising: A study about sugar intake in the USA K Li Health Communication 36 (7), 837-846, 2021 | 15 | 2021 |
| Get vaccinated for loved ones: effects of self-other appeal and message framing in promoting HPV vaccination among heterosexual young men G Huang, K Li Health Communication 38 (2), 381-393, 2023 | 12 | 2023 |
| Impacts of social media connection demands: A study of Irish college students H Lee, R Connolly, K Li, K Hales, R LaRose | 8 | 2013 |
| Irritating or Enjoyable? Exploring the effects of soft-text native advertising and social media engagement metrics K Li, F Shen Journal of Promotion Management 29 (7), 992-1014, 2023 | 5 | 2023 |
| User-Centered Software Design: User Interface Redesign for Blockly–Electron, Artificial Intelligence Educational Software for Primary and Secondary Schools C Cen, G Luo, L Li, Y Liang, K Li, T Jiang, Q Xiong Sustainability 15 (6), 5232, 2023 | 5 | 2023 |
| Gain or Loss? The Effect of Ad Framing on the Intention to Control Sugar Intake K Li Sugar Intake-Risks and Benefits and the Global Diabetes Epidemic, 2021 | 2 | 2021 |
| Correcting E-Cigarette Misinformation on Social Media: Responses from UAE Nationals Who Smoke K Li, D Shin Journal of Broadcasting & Electronic Media 67 (3), 376-396, 2023 | 1 | 2023 |
| The Effects of Message Framing and Reference Points of Public Service Announcements on Bystander Intervention in College Students’ Binge-Drinking K Li, N Rifon Advances in Advertising Research (Vol. VII) Bridging the Gap between …, 2017 | 1 | 2017 |
| The Effects of Narrative versus Argument Advertising with the Moderation of Product Category and Product Involvement K Li, JI Richards American Academy of Advertising. Conference. Proceedings (Online), 181, 2016 | 1 | 2016 |
| Understanding religious influence through elevation on green advertising effectiveness among Muslims: an examination from the UAE and the USA K Li, R Raji, A Rasul Asian Journal of Communication 33 (3), 268-288, 2023 | | 2023 |
