| Corporate social responsibility influences employee engagement G Tsourvakas, I Yfantidou Social Responsibility Journal 14 (1), 123-137, 2018 | 116 | 2018 |
| What features of green products packaging are more eye catching? An eye-tracking exploratory study about organic agricultural products C Georgakarakou, K Riskos, G Tsourvakas, I Yfantidou International Journal of Technology Marketing 14 (2), 93-124, 2020 | 23 | 2020 |
| Advertising message strategy analysis for award-winning digital ads I Yfantidou, K Riskos, G Tsourvakas International Journal of Technology Marketing 12 (4), 340-355, 2017 | 12 | 2017 |
| The impact of airlines' policies during COVID-19 on travellers' repurchase intentions: the case of Aegean Airlines AHA Mohammed, WM Goodman, I Yfantidou International Journal of Tourism Policy 12 (2), 133-159, 2022 | 6 | 2022 |
| A neuromarketing perspective of green advertising. The influence of environmental advertising appeals and CSR to consumers I Yfantidou Aristotle University of Thessaloniki, available at: https://ikee. lib. auth …, 2018 | 6 | 2018 |
| NeuMa-the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour K Georgiadis, FP Kalaganis, K Riskos, E Matta, VP Oikonomou, ... Scientific Data 10 (1), 508, 2023 | 4 | 2023 |
| Influencer Marketing in the Make-up Industry I Yfantidou, M Grncarov Digital Marketing & eCommerce Conference, 1-15, 2021 | 1 | 2021 |
| An evaluation of the websites of sustainable tourism websites. An eye tracking experiment I Yfantidou 11th International Conference on Contemporary Marketing Issues Conference …, 2023 | | 2023 |
| Why Did The Home-Based Business Model Flourish On Instagram During The COVID-19 Lockdown In The UK? I Yfantidou, R Scaife International Conference of Contemporary Marketing Issues, 2023 | | 2023 |
| Can Eye Trackers and EEG Be Used by Small-Medium Marketing and Advertising Agencies? A Qualitative Study I Yfantidou, K Riskos, G Tsourvakas Digital Marketing & eCommerce Conference, 164-170, 2022 | | 2022 |
| The impact of green agricultural product packaging features on consumers’ reactions and buying behaviors: An eye-tracking exploratory study G Tsourvakas, C Georgakarakou, K Riskos, I Yfantidou 7th International Conference on Contemporary Marketing Issues Conference …, 2019 | | 2019 |
