| Impact of consumer innovativeness on really new product adoption M Seyed Esfahani, N Reynolds Marketing intelligence & planning 39 (4), 589-612, 2021 | 42 | 2021 |
| An exploration into people’s perception and intention on using cryptocurrencies J McMorrow, MS Esfahani HOLISTICA–Journal of Business and Public Administration 12 (2), 109-144, 2021 | 20 | 2021 |
| Mindful and mindless anthropomorphism: How to facilitate consumer comprehension towards new products MS Esfahani, N Reynolds, M Ashleigh International Journal of Innovation and Technology Management 17 (03), 2050016, 2020 | 7 | 2020 |
| A framework for successful adoption of surgical innovation M Seyed Esfahani, S Heydari Khajehpour, G Roushan-Easton, ... Surgical Innovation 29 (5), 662-670, 2022 | 4 | 2022 |
| The home of football: How globalisation has impacted the English football team S Beecham, MS Esfahani Journal of Promotional Communications 5 (2), 2017 | 2 | 2017 |
| Managing user engagement in Virtual event platforms MS Esfahani, K Abbasirad ISPIM Conference Proceedings, 1-12, 2021 | 1 | 2021 |
| The barriers of accepting Virtual Reality in Healthcare by older generation S Heydari Khajehpour, M Seyed Esfahani | 1 | 2020 |
| VR in Adult Acute Pain Management—An Exploration into the Existing Academic Literature S Heydari Khajehpour, MS Esfahani, D Yershov Healthcare Innovation: Shaping Future Models of Delivery, 153-184, 2024 | | 2024 |
| Exploring the uniqueness of distinctive brand assets within the UK automotive industry G Fiocchi, MS Esfahani Journal of Brand Management 31 (1), 1-15, 2024 | | 2024 |
| Healthcare Innovation: Shaping Future Models of Delivery MS Esfahani, M Halkes World Scientific, 2023 | | 2023 |
| Exploring the uniqueness of distinctive brand assets within the UK automotive industry M Fiocchi, Gianluca, Seyed Esfahani Brand Management, 2023 | | 2023 |
| VR in Adult Acute Pain Management—An Exploration into the Existing Academic Literature SH Khajehpour, MS Esfahani, D Yershov World Scientific Book Chapters, 153-184, 2023 | | 2023 |
| Using innovation to improve children's experience during MRI MS Esfahani, S Mills ISPIM Conference Proceedings, 1-11, 2023 | | 2023 |
| Evaluation techniques used to evaluate extended reality (XR) head mounted displays (HMDs) used in healthcare: A literature review P Ghatnekar, M Seyed Esfahani | | 2023 |
| Managing user engagement in Virtual event platforms M Seyed Esfahani, K Abbasirad | | 2021 |
| Virtual Reality in Healthcare–what stops hospitals and patients o adopt the technology? M Seyed Esfahani, S Heydari Khajehpour, T Manku ISPIM, 2019 | | 2019 |
| Media brand architecture: an examination of network, channel, programme and talent personalities. J Oliver, C Chapleo, M Seyed Esfahani | | 2018 |
| Innovation Adoption in Robotic Surgery-A Surgical Innovation Framework using Royal Bournemouth Hospital M Seyed Esfahani, S Heydari Khajehpour, G Roushan, R Howell | | 2018 |
| Managing media brands: avoiding multiple personality disorder. JJ Oliver, C Chapleo, M Seyed Esfahani | | 2016 |
| The effect of telepresence and anthropomorphic attributes on consumers comprehension of RNPs: A study on consumer innovativeness and anthropomorphism (measurement and application) M Seyed Esfahani University of Southampton, 2016 | | 2016 |
Nina ReynoldsProfessor of MarketingVerified email at uow.edu.au
