| Modeling regret effects on consumer post‐purchase decisions M Bui, AS Krishen, K Bates European Journal of Marketing 45 (7/8), 1068-1090, 2011 | 209 | 2011 |
| Coming to a restaurant near you? Potential consumer responses to nutrition information disclosure on menus EA Howlett, S Burton, K Bates, K Huggins Journal of Consumer Research 36 (3), 494-503, 2009 | 173 | 2009 |
| The roles of gender and motivation as moderators of the effects of calorie and nutrient information provision on away‐from‐home foods K Bates, S Burton, E Howlett, K Huggins Journal of consumer affairs 43 (2), 249-273, 2009 | 100 | 2009 |
| The role of the accent in radio advertisements to ethnic audiences: Does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention? AS Ivanič, K Bates, T Somasundaram Journal of Advertising Research 54 (4), 407-419, 2014 | 35 | 2014 |
| Information management can’t be all fun and games, can it? How gamified experiences foster information exchange in multi-actor service ecosystems P Weretecki, G Greve, K Bates, J Henseler International journal of information management 61, 102391, 2021 | 32 | 2021 |
| How deepfakes and artificial intelligence could reshape the advertising industry: The coming reality of AI fakes and their potential impact on consumer behavior C Campbell, K Plangger, S Sands, J Kietzmann, K Bates Journal of Advertising Research 62 (3), 241-251, 2022 | 29 | 2022 |
| Battling the bulge: menu board calorie legislation and its potential impact on meal repurchase intentions K Bates, S Burton, K Huggins, E Howlett Journal of Consumer Marketing 28 (2), 104-113, 2011 | 29 | 2011 |
| TO EAT OR NOT TO EAT: EFFECTS OF OBJECTIVE NUTRITION INFORMATION ON CONSUMER PERCEPTIONS OF FAST FOOD CHAINS’MEAL HEALTHINESS, FUTURE HEALTH CONCERNS, AND MEAL REPURCHASE … S Burton, KW Bates, KA Huggins Marketing Theory and Applications 87, 2006 | 5 | 2006 |
| It’s time to close the experimentation gap in advertising: Confronting myths surrounding ad testing C Campbell, J Runge, K Bates, S Haefele, N Jayaraman Business Horizons 65 (4), 437-446, 2022 | 3 | 2022 |
| Accents and ethnic stereotypes in radio advertising: Implications for spokesperson selection K Bates, AS Ivanic, T Somasundaram Advertising & Society Quarterly 19 (4), 2018 | 3 | 2018 |
| Meal time: how nutritional disclosure affects gender evaluations of fast food menu items KW Bates, KA Huggins Marketing Theory and Applications, 134, 2005 | 2 | 2005 |
| How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry: The Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior C CAMPBELL, K PLANGGER, S SANDS, JAN KIETZMANN, K BATES 日経広告研究所報/日経広告研究所 [編] 57 (1), 60-70, 2023 | | 2023 |
| Does Accent Matter? the Impact of Ethnic Similarity and Product Congruence on Spokesperson Credibility and Purchase Intention A Ivanic, K Bates, T Somasundaram ACR North American Advances, 2012 | | 2012 |
| Carrying the Torch: Determinants of Intergeneration Influences As Sources of Brand Loyalty K Huggins, K Bates, D White ACR North American Advances, 2010 | | 2010 |
| The Coming Reality of Fakes: How Deepfakes and AI Could Reshape the Ad Industry CL Campbell, K Plangger, S Sands, J Kietzmann, K Bates | | |
