Darren Dahl
Darren Dahl
Professor of Marketing, University of British Columbia
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Cited by
Cited by
Consumer behavior: Buying, having, and being
MR Solomon, K White, DW Dahl, JL Zaichkowsky, R Polegato
Pearson, 2017
The influence and value of analogical thinking during new product ideation
DW Dahl, P Moreau
Journal of marketing research 39 (1), 47-60, 2002
It's the mind-set that matters: The role of construal level and message framing in influencing consumer efficacy and conservation behaviors
K White, R MacDonnell, DW Dahl
Journal of Marketing Research 48 (3), 472-485, 2011
The influence of a mere social presence in a retail context
JJ Argo, DW Dahl, RV Manchanda
Journal of consumer research 32 (2), 207-212, 2005
Effects of color as an executional cue in advertising: They're in the shade
GJ Gorn, A Chattopadhyay, T Yi, DW Dahl
Management science 43 (10), 1387-1400, 1997
To be or not be? The influence of dissociative reference groups on consumer preferences
K White, DW Dahl
Journal of Consumer Psychology 16 (4), 404-414, 2006
Consumer contamination: How consumers react to products touched by others
JJ Argo, DW Dahl, AC Morales
Journal of marketing 70 (2), 81-94, 2006
Are all out-groups created equal? Consumer identity and dissociative influence
K White, DW Dahl
Journal of Consumer Research 34 (4), 525-536, 2007
Does it pay to shock? Reactions to shocking and nonshocking advertising content among university students
DW Dahl, KD Frankenberger, RV Manchanda
Journal of advertising research 43 (3), 268-280, 2003
Embarrassment in consumer purchase: The roles of social presence and purchase familiarity
DW Dahl, RV Manchanda, JJ Argo
Journal of consumer research 28 (3), 473-481, 2001
I’ll have what she’s having: Effects of social influence and body type on the food choices of others
B McFerran, DW Dahl, GJ Fitzsimons, AC Morales
Journal of Consumer Research 36 (6), 915-929, 2010
Designing the solution: The impact of constraints on consumers' creativity
CP Moreau, DW Dahl
Journal of Consumer research 32 (1), 13-22, 2005
Thinking inside the box: Why consumers enjoy constrained creative experiences
DW Dahl, CP Moreau
Journal of Marketing Research 44 (3), 357-369, 2007
Fairness and discounts: The subjective value of a bargain
PR Darke, DW Dahl
Journal of Consumer psychology 13 (3), 328-338, 2003
Positive consumer contagion: Responses to attractive others in a retail context
JJ Argo, DW Dahl, AC Morales
Journal of marketing research 45 (6), 690-701, 2008
The innovation effect of user design: Exploring consumers’ innovation perceptions of firms selling products designed by users
M Schreier, C Fuchs, DW Dahl
Journal of Marketing 76 (5), 18-32, 2012
The use of visual mental imagery in new product design
DW Dahl, A Chattopadhyay, GJ Gorn*
Journal of marketing research 36 (1), 18-28, 1999
Social comparison theory and deception in the interpersonal exchange of consumption information
JJ Argo, K White, DW Dahl
Journal of Consumer Research 33 (1), 99-108, 2006
All that is users might not be gold: How labeling products as user designed backfires in the context of luxury fashion brands
C Fuchs, E Prandelli, M Schreier, DW Dahl
Journal of Marketing 77 (5), 75-91, 2013
Facilitating and rewarding creativity during new product development
JE Burroughs, DW Dahl, CP Moreau, A Chattopadhyay, GJ Gorn
Journal of Marketing 75 (4), 53-67, 2011
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