| The Impacts of destination personality and electronic word-of-mouth on tourists’ destination choice ANN Ismaila, N Zainordin, YA Aziz International Journal of Economics and Management 17 (2), 197-209, 2023 | 3 | 2023 |
| Internal and External Factors Influencing Millennials’ Sharing Behaviour of Online Video Advertisements NMSNM Zainordin, NK Basha, HJ Ann, NS Imm Asian Social Science 18 (1), 1-23, 2022 | 2 | 2022 |
| Internal and external factors influencing millennials’ sharing behaviour of online video advertisements NMSNM Zainordin, NK Basha, HJ Ann, NS Imm Asian Social Science 18 (1), 23, 2021 | 2 | 2021 |
| Consumer decision-making process in purchasing packaging products in Malaysia ZAA Latiff, NMSNM Zainordin, N Muhamad, P Sannasi Canadian Social Science 14 (7), 23-27, 2018 | 1 | 2018 |
| The Impact of Ecological Sustainability on Tourists’ Satisfaction and Revisit Intention: A Case Study in Langkawi, Malaysia NMSNM Zainordin, ANN Ismail, N Rosely, AKA Thani Advances in Social Sciences Research Journal 11 (3), 2024 | | 2024 |
| Millennials’ Behavioural Intention of Sharing Online Video Advertising (OVAs): Mediating Role of Company Reputation Perspective ANN Ismail, NMSNM Zainordin, WMW Omar, NS Zulqernain Advances in Social Sciences Research Journal 11 (3), 368-384, 2024 | | 2024 |
| The Role of Destination Personality and Electronic Word of Mouth Towards Destination Choice Among Tourists. ANNURN ISMAIL, NIKMSNIKM ZAINORDIN, YA AZIZ International Journal of Economics & Management 17 (2), 2023 | | 2023 |
| Drivers in determining medical tourism destination choice among international tourists using partial least squares method WMW Omar, ANN Ismail, NMSNM Zainordin Asian Journal of Empirical Research 13 (2), 30-40, 2023 | | 2023 |
| Millennials on Sharing Online Video Ads: What Do We Know, and What can We Do About it? NMSNM Zainordin, NK Basha, HJ Ann, NS Imm Transnational Marketing Journal 10 (3), 547-565, 2022 | | 2022 |
| Exploring destination personality and electronic word of mouth influences on travel decisions using structural equation modelling ANN Ismail, NMS Nik Mohamad Zainordin, Y Abdul Aziz Journal of Contemporary Social Science Research 7 (2), 1-8, 2022 | | 2022 |
| Gender and Age Differences in the Sharing Behavior of Online Video Advertisements: The Case of Selangor, Malaysia NMSNM Zainordin, NK Basha, HJ Ann, NS Imm Asian Social Science 17 (12), 49, 2021 | | 2021 |
| MILLENNIALS BEHAVIOUR TOWARDS ONLINE VIDEO ADVERTISING NMSNM Zainordin, ANN Ismail12, WMW Omar | | |
| Organic Food Purchase Intention in Malaysia NMSNM Zainordin, NK Basha Perspectives in Entrepreneurship, Marketing and Tourism, 0 | | |
