Oliver Götz

Cited by

	All	Since 2019
Citations	5494	2061
h-index	19	13
i10-index	23	14

440

220

110

330

2005200620072008200920102011201220132014201520162017201820192020202120222023202417 66 85 204 188 184 202 270 316 301 405 409 347 396 377 400 386 430 374 94

Co-authors

Bradley WilsonAssociate Professor of Communication, Brand and Urban Creative Cultures, Universidad de Los AndesVerified email at uniandes.edu.co
Barak LibaiMarketing Professor, Reichman University (formally IDC), Herzliya , IsraelVerified email at idc.ac.il
Hans RisseladaAssociate Professor at the University of GroningenVerified email at rug.nl
Andrew T. StephenL'Oréal Professor of Marketing, Saïd Business School, University of OxfordVerified email at sbs.ox.ac.uk
Ruth N. BoltonArizona State UniversityVerified email at asu.edu
Sebastian TillmannsDepartment of Management, Technology, and Economics, ETH ZürichVerified email at ethz.ch
Christian M. RingleProfessor of Management, Hamburg University of Technology, Technische Universität Hamburg, TUHHVerified email at tuhh.de
Martin WetzelsFull Professor of Marketing, EDHEC Business SchoolVerified email at edhec.edu
Soenke AlbersProfessor of Marketing and Innovation, Kühne Logistics UniversityVerified email at the-klu.org
Jörg HenselerProfessor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de Lisboa, PTVerified email at utwente.nl
Murali MantralaUniversity of MissouriVerified email at missouri.edu
Werner J. ReinartzProfessor of Marketing, Vice Rector at the Univ. of CologneVerified email at uni-koeln.de
Florian PallasControlExpert GmbHVerified email at controlexpert.com
Michael SteinerUniversity Witten/HerdeckeVerified email at uni-wh.de
Stefan StieglitzProfessor at University of Potsdam, GermanyVerified email at connected-organization.de

Oliver Götz

Professor für internationales B-to-B Marketing und Sales Management, ESB Business School, Reutlingen

Verified email at reutlingen-university.de - Homepage

CRM Sales Innovation Marketing Strategy


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Evaluation of structural equation models using the partial least squares (PLS) approach O Götz, K Liehr-Gobbers, M Krafft Handbook of partial least squares: Concepts, methods and applications, 691-711, 2009	1977	2009
Customer-to-customer interactions: broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K De Ruyter, O Götz, H Risselada, ... Journal of service research 13 (3), 267-282, 2010	1029	2010
Analyse von strukturgleichungsmodellen mit hilfe der partial-least-squares (PLS)-methode O Götz, K Liehr-Gobbers Die Betriebswirtschaft 64 (6), 714, 2004	583	2004
Die Validierung von Strukturgleichungsmodellen mit Hilfe des partial-least-squares (PLS)-Ansatzes M Krafft, O Götz, K Liehr-Gobbers Handbuch PLS-Pfadmodellierung, Stuttgart, 71-86, 2005	471	2005
Messmodelle mit Konstrukten zweiter Ordnung in der betriebswirtschaftlichen Forschung S Albers, O Götz Die Betriebswirtschaft 66 (6), 669, 2006	241	2006
On the use of formative measurement specifications in structural equation modeling: A Monte Carlo simulation study to compare covariance-based and partial least squares model … CM Ringle, O Götz, M Wetzels, B Wilson METEOR Research Memoranda (RM/09/014), 2009	194	2009
Investigating the moderating role of fit on sports sponsorship and brand equity J Henseler, B Wilson, O Götz, C Hautvast International Journal of Sports Marketing and Sponsorship 8 (4), 34-42, 2007	162	2007
The evolution of marketing channel research domains and methodologies: an integrative review and future directions M Krafft, O Goetz, M Mantrala, F Sotgiu, S Tillmanns Journal of retailing 91 (4), 569-585, 2015	156	2015
Implementation effects in the relationship between CRM and its performance I Dalla Pozza, O Goetz, JM Sahut Journal of Business Research 89, 391-403, 2018	147	2018
Der Partial-Least-Squares-(PLS)-Ansatz zur Analyse von Strukturgleichungsmodellen O Götz, K Liehr-Gobbers Marketing-Centrum Münster, Inst. f. Marketing, Westf. Wilhelms-Univ., 2004	89	2004
Investigating organisational innovativeness: Developing a multidimensional formative measure F Pallas, F Böckermann, O Goetz, K Tecklenburg International journal of innovation management 17 (04), 1350009, 2013	63	2013
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen M Krafft, O Götz Grundlagen des CRM: Konzepte und Gestaltung, 325-356, 2006	55	2006
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen M Krafft, O Götz Grundlagen des CRM: Strategie, Geschäftsprozesse und IT-Unterstützung, 213-246, 2011	46	2011
The role of sales and marketing in market-oriented companies O Goetz, AK Hoelter, M Krafft Journal of Personal Selling & Sales Management 33 (4), 353-371, 2013	45	2013
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit O Götz, WD Hoyer, M Krafft, WJ Reinartz Kundenzufriedenheit, 369-394, 2012	41	2012
How to separate the wheat from the chaff: Improved variable selection for new customer acquisition S Tillmanns, F Ter Hofstede, M Krafft, O Goetz Journal of Marketing 81 (2), 99-113, 2017	34	2017
Erfolgreiche Implementierung von CRM-Strategien O Götz, M Krafft Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein …, 2017	30	2017
Customer Relationship Management öffentlicher und privater TV-Sender M Krafft, O Götz Handbuch Medien-und Multimediamanagement, 337-363, 2003	24	2003
Kundenkarten: Kundenkartenprogramme erfolgreich gestalten B Klingsporn Fachverl. der Verlag-Gruppe Handelsbl., 2007	22	2007
The influence of learning management system components on learners’ motivation in a large-scale social learning environment M Steiner, O Götz, S Stieglitz	17	2013

The system can't perform the operation now. Try again later.

Articles 1–20

Citations per year

Duplicate citations

Merged citations

Add co-authorsCo-authors

Follow

Cited by

Co-authors