| The impact of customer satisfaction on share-of-wallet in a business-to-business environment TL Keiningham, T Perkins-Munn, H Evans Journal of Service Research 6 (1), 37-50, 2003 | 380 | 2003 |
| Understanding segment-specific key drivers to guide strategy: The impact of value on key drivers of relative satisfaction T Perkins-Munn, H Evans, A Buoye, D Rubin, T Keiningham, L Aksoy Journal of Creating Value 8 (2), 284-305, 2022 | 3 | 2022 |
| The impact of different buyer groups on the relationship between customer satisfaction and share-of-wallet TL KEININGHAM, T PERKINS-MUNN, TG VAVRA, H EVANS International Research Seminar in Marketing, 263-274, 2003 | | 2003 |
| DRIVING SHARE-OF-WALLET THROUGH CUSTOMER SATISFACTION AND BRAND PREFERENCE TL Keiningham, T Perkins-Munn, TG Vavra, H Evans, JA Theodore | | |
