| The Digital Era Has Changed Marketing: A Guide to Using Industry Certifications and Exploration of Student Perceptions of Effectiveness DA Laverie, WF Humphrey Jr, KT Manis, K Freberg Marketing Education Review 30 (1), 1-24, 2020 | 43 | 2020 |
| Building Wine Brand Communities with the Use of Social Media: A Conceptual Model DA Laverie, WF Humphrey Jr, N Velikova, TH Dodd, JB Wilcox 6th International Conference of the Academy of Wine Business Research, 2011 | 40 | 2011 |
| Brand choice via incidental social media exposure W Humphrey, Jr., D Laverie, S Rinaldo Journal of Research in Interactive Marketing 11 (2), 110-129, 2017 | 39 | 2017 |
| Industry Certifications in Digital Marketing and Media Education: Examination of Perceptions and Use Among Educators S Cowley, W Humphrey, C Muñoz Journal of Marketing Education 42 (3), 1-15, 2020 | 36 | 2020 |
| The Benefits of Social Media in Marketing Education: Evaluating Twitter as a Form of Cognitive Flexibility Hypertext SB Rinaldo, DA Laverie, S Tapp, WF Humphrey Jr Journal for Advancement of Marketing Education 21 (1), 16-26, 2013 | 30 | 2013 |
| Exploring the effects of encouraging student performance with text assignment reminders W Humphrey Jr, D Laverie, A Shields Journal of Marketing Education 43 (1), 91-102, 2021 | 24 | 2021 |
| The use and value of badges: Leveraging salesforce trailhead badges for marketing technology education W Humphrey Jr, D Laverie, C Muñoz Journal of Marketing Education 43 (1), 25-42, 2021 | 21 | 2021 |
| Fostering Brand Community Through Social Media WF Humphrey Jr, DA Laverie, SB Rinaldo Business Expert Press, 2016 | 15 | 2016 |
| Driving Frequency with Mobile Social Networks (MSN) and the Mediating Effects of Price and Quota Promotions WF Humphrey Jr, DA Laverie International Journal of Mobile Marketing 6 (2), 46-59, 2011 | 10 | 2011 |
| Integrating customer journey mapping and integrated marketing communications for omnichannel and digital marketing education: An abstract D Laverie, WH Humphrey, DE Bolton Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 6 | 2018 |
| Fostering Brand community through social media: a new relational framework for targeting connected consumers WF Humphrey, DA Laverie, SB Rinaldo Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 6 | 2015 |
| Building the force: enacting fan brand community through the star wars BB-8 droid builders club WF Humphrey Jr, DA Laverie, AB Shields Exploring the rise of fandom in contemporary consumer culture, 126-146, 2018 | 5 | 2018 |
| The Digital Era Has Changed Marketing! Prepare Your Students Through Industry Certifications And Digital Badge D Laverie, W Humphrey, K Manis, K Freberg Marketing Education Review, 1-24, 2020 | | 2020 |
| Building the Force WF Humphrey Jr, DA Laverie, AB Shields | | 2018 |
| Creating Value in an Introduction to Marketing Course Using a Simulation: An Abstract D Laverie, M Condon, W Humphrey, C Mitchell Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| Creating value in an introduction to marketing course using a simulation D Laverie, M Condon, W Humphrey, C Mitchell | | 2017 |
| Two essays on social media usage: The impact social media mere exposure on brand choice and the profile of the social media maven WF Humphrey | | 2015 |
Debbie LaverieTexas Tech UniversityVerified email at ttu.edu
