JoAndrea Hoegg
JoAndrea Hoegg
Professor of Marketing, University of British Columbia
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Cited by
Cited by
Taste perception: More than meets the tongue
JA Hoegg, JW Alba
Journal of Consumer Research 33 (4), 490-498, 2007
The impact of fear on emotional brand attachment
L Dunn, JA Hoegg
Journal of Consumer Research 41 (1), 152-168, 2014
The future looks “right”: Effects of the horizontal location of advertising images on product attitude
B Chae, JA Hoegg
Journal of Consumer Research 40 (2), 223-238, 2013
The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context
L Jiang, J Hoegg, DW Dahl, A Chattopadhyay
Journal of Consumer Research 36 (5), 778-791, 2010
The good, the bad, and the ugly: Influence of aesthetics on product feature judgments
JA Hoegg, JW Alba, DW Dahl
Journal of Consumer Psychology 20 (4), 419-430, 2010
Seeing is believing (too much): The influence of product form on perceptions of functional performance
JA Hoegg, JW Alba
Journal of Product Innovation Management 28 (3), 346-359, 2011
The impact of candidate appearance and advertising strategies on election results
J Hoegg, MV Lewis
Journal of Marketing Research 48 (5), 895-909, 2011
Consumer reaction to unearned preferential treatment
L Jiang, JA Hoegg, DW Dahl
Journal of Consumer Research 40 (3), 412-427, 2013
A role for aesthetics in consumer psychology
JA Hoegg, JW Alba
Handbook of consumer psychology, 726-747, 2018
Does injustice affect your sense of taste and smell? The mediating role of moral disgust
DP Skarlicki, JA Hoegg, K Aquino, T Nadisic
Journal of Experimental Social Psychology 49 (5), 852-859, 2013
From waste to taste: How “ugly” labels can increase purchase of unattractive produce
S Mookerjee, Y Cornil, JA Hoegg
Journal of Marketing 85 (3), 62-77, 2021
The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes
JA Hoegg, ML Scott, AC Morales, DW Dahl
Journal of Consumer Psychology 24 (1), 70-78, 2014
Knowing too much: Expertise-induced false recall effects in product comparison
R Mehta, J Hoegg, A Chakravarti
Journal of Consumer Research 38 (3), 535-554, 2011
Customer relationship stage and the use of picture-dominant versus text-dominant advertising: A field study
M Lewis, KA Whitler, JA Hoegg
Journal of Retailing 89 (3), 263-280, 2013
The influence of product aesthetics on consumer inference making
C Crolic, Y Zheng, JA Hoegg, JW Alba
Journal of the Association for Consumer Research 4 (4), 398-408, 2019
Discounting humanity: When consumers are price conscious, employees appear less human
AP Henkel, J Boegershausen, JA Hoegg, K Aquino, J Lemmink
Journal of Consumer Psychology 28 (2), 272-292, 2018
Everybody thinks we should but nobody does: How combined injunctive and descriptive norms motivate organ donor registration
R Habib, K White, JA Hoegg
Journal of Consumer Psychology 31 (3), 621-630, 2021
The impact of a sales team’s perceived entitativity on customer satisfaction
C Wang, JA Hoegg, DW Dahl
Journal of the Academy of Marketing Science 46, 190-211, 2018
Linguistic framing of sensory experience: there is some accounting for taste
JA Hoegg, JW Alba
Psycholinguistic phenomena in marketing communications, 3-22, 2020
When beauty backfires: the effects of server attractiveness on consumer taste perceptions
L Lin, JA Hoegg, K Aquino
Journal of Retailing 94 (3), 296-311, 2018
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