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Ce (Jacky) Mo
Ce (Jacky) Mo
Verified email at unsw.edu.au
Title
Cited by
Cited by
Year
Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations
C Mo, T Yu, K de Ruyter, CF Chen
Industrial Marketing Management 78, 17-26, 2019
122019
Don’t you (forget about me) The impact of out-of-the-channel-loop perceptions in distribution channels
C Mo, T Yu, K de Ruyter
European Journal of Marketing 54 (4), 761-790, 2020
62020
The alignment between information and communication technology strategy and business strategy of professional conference organizers
C Mo, N Mistilis, G Del Chiappa
Event Management 19 (3), 391-406, 2015
62015
A self-determination theory approach to motivating engagement with channel partner enablement programs
CJ Mo, T Yu, C White
Industrial Marketing Management 90, 194-204, 2020
32020
The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organizers
C Mo
UNSW Sydney, 2012
22012
Capturing complex, dynamic customer loyalty by integrating traditional and big data analyses
CJ Mo, T Yu
Handbook of Research on Customer Loyalty, 95-106, 2022
2022
Essays on out of the channel loop perceptions in distribution partner networks
C Mo
UNSW Sydney, 2018
2018
Out of the Channel Loop in Distribution Channels: Conceptualisation and Future Research Directions
C Mo, T Yu, K de Ruyter
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
2017
A Conceptual Paper towards E-Commerce Capability and Business Performance of Professional Conference Organizers
C Mo, N Mistilis
CAUTHE (21st: 2011: Adelaide, S. Aust.), 1219-1224, 2011
2011
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