Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations C Mo, T Yu, K de Ruyter, CF Chen Industrial Marketing Management 78, 17-26, 2019 | 12 | 2019 |
Don’t you (forget about me) The impact of out-of-the-channel-loop perceptions in distribution channels C Mo, T Yu, K de Ruyter European Journal of Marketing 54 (4), 761-790, 2020 | 6 | 2020 |
The alignment between information and communication technology strategy and business strategy of professional conference organizers C Mo, N Mistilis, G Del Chiappa Event Management 19 (3), 391-406, 2015 | 6 | 2015 |
A self-determination theory approach to motivating engagement with channel partner enablement programs CJ Mo, T Yu, C White Industrial Marketing Management 90, 194-204, 2020 | 3 | 2020 |
The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organizers C Mo UNSW Sydney, 2012 | 2 | 2012 |
Capturing complex, dynamic customer loyalty by integrating traditional and big data analyses CJ Mo, T Yu Handbook of Research on Customer Loyalty, 95-106, 2022 | | 2022 |
Essays on out of the channel loop perceptions in distribution partner networks C Mo UNSW Sydney, 2018 | | 2018 |
Out of the Channel Loop in Distribution Channels: Conceptualisation and Future Research Directions C Mo, T Yu, K de Ruyter Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
A Conceptual Paper towards E-Commerce Capability and Business Performance of Professional Conference Organizers C Mo, N Mistilis CAUTHE (21st: 2011: Adelaide, S. Aust.), 1219-1224, 2011 | | 2011 |