Corporate sociopolitical activism and firm value Y Bhagwat, NL Warren, JT Beck, GF Watson IV Journal of marketing 84 (5), 1-21, 2020 | 457 | 2020 |
Event study methodology in the marketing literature: an overview A Sorescu, NL Warren, L Ertekin Journal of the Academy of Marketing Science 45, 186-207, 2017 | 358 | 2017 |
Interpreting the stock returns to new product announcements: How the past shapes investors’ expectations of the future NL Warren, A Sorescu Journal of Marketing Research 54 (5), 799-815, 2017 | 64 | 2017 |
Marketing ideas: How to write research articles that readers understand and cite NL Warren, M Farmer, T Gu, C Warren Journal of Marketing 85 (5), 42-57, 2021 | 60 | 2021 |
When 1+ 1> 2: How investors react to new product releases announced concurrently with other corporate news NL Warren, A Sorescu Journal of Marketing 81 (2), 64-82, 2017 | 52 | 2017 |
Boycott or Buycott: The aftermath of corporate activism NL Warren NIM Marketing Intelligence Review 13 (2), 32-37, 2021 | 16 | 2021 |
University of Arizona N Warren, B Ciancarelli 99th American Meteorological Society Annual Meeting, 2023 | | 2023 |
New Perspectives on Assessing the Stock Market Value of Innovation NL Warren | | 2016 |
Identifying Corporate Sociopolitical Activism in Corporate Twitter Posts Y Bhagwat, NL Warren, JT Beck, GF Watson, C Hydock, N Paharia, ... | | |