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Nooshin L Warren
Nooshin L Warren
Associate Professor of Marketing and Eller Faculty Fellow, University of Arizona
Verified email at email.arizona.edu - Homepage
Title
Cited by
Cited by
Year
Corporate sociopolitical activism and firm value
Y Bhagwat, NL Warren, JT Beck, GF Watson IV
Journal of marketing 84 (5), 1-21, 2020
4572020
Event study methodology in the marketing literature: an overview
A Sorescu, NL Warren, L Ertekin
Journal of the Academy of Marketing Science 45, 186-207, 2017
3582017
Interpreting the stock returns to new product announcements: How the past shapes investors’ expectations of the future
NL Warren, A Sorescu
Journal of Marketing Research 54 (5), 799-815, 2017
642017
Marketing ideas: How to write research articles that readers understand and cite
NL Warren, M Farmer, T Gu, C Warren
Journal of Marketing 85 (5), 42-57, 2021
602021
When 1+ 1> 2: How investors react to new product releases announced concurrently with other corporate news
NL Warren, A Sorescu
Journal of Marketing 81 (2), 64-82, 2017
522017
Boycott or Buycott: The aftermath of corporate activism
NL Warren
NIM Marketing Intelligence Review 13 (2), 32-37, 2021
162021
University of Arizona
N Warren, B Ciancarelli
99th American Meteorological Society Annual Meeting, 2023
2023
New Perspectives on Assessing the Stock Market Value of Innovation
NL Warren
2016
Identifying Corporate Sociopolitical Activism in Corporate Twitter Posts
Y Bhagwat, NL Warren, JT Beck, GF Watson, C Hydock, N Paharia, ...
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