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Olga Roshchupkina
Olga Roshchupkina
Soongsil University
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Cited by
Cited by
Year
Rules of Attraction: Females Perception of Male Self-Representation in a Dating App
O Roshchupkina, O Kim, EJ Lee
Asia Marketing Journal 24 (4), 169-177, 2023
52023
How to Write the Brand Name? Script Used for the Brand Name Influence on Brand Image and Brand Attitude in Regard to Product-Category Schema Fit
O Roshchupkina
2021 GFMC/KSMS International Conference, 405-411, 2021
2*2021
Scripting the meaning: The influence of brand name script on Brand Meaning and brand attitude
O Roshchupkina, GD Kang
Asia Marketing Journal 25 (2), 45-60, 2023
12023
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Articles 1–3