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Beate Stiehler / Stiehler-Mulder
Beate Stiehler / Stiehler-Mulder
Verified email at uj.ac.za - Homepage
Title
Cited by
Cited by
Year
Omnichannel retailing: The merging of the online and off-line environment
M Frazer, BE Stiehler
Global Conference on Business & Finance Proceedings 9 (1), 655, 2014
1552014
Opportunistic Luxury branding: Understanding perceptions of brand authenticity in an emerging market context: Understanding perceptions of brand authenticity in an emerging …
B Stiehler, J Tinson
The Journal of Global Business and Technology 11 (1), 39-55, 2015
242015
Co-creating luxury brands in an emerging market: Exploring consumer meaning making and value creation
BE Stiehler
Qualitative Market Research: An International Journal, 2016
182016
Through bubbles and crises: An analysis of the Journal of Financial Services Marketing from 2000 to 2012
PS Grant, B Stiehler, E Boon
Journal of Financial Services Marketing 18 (4), 260-270, 2013
152013
Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy
A Ledikwe, B Stiehler-Mulder, M Roberts-Lombard
Cogent Business & Management 7 (1), 1817288, 2020
62020
Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa
B Stiehler
KTH Royal Institute of Technology, 2017
62017
Using an aesthetics and ontology framework to investigate consumers’ attitudes toward luxury wine brands as a product category: evidence from two countries
BE Stiehler, A Caruana, J Vella
International Journal of Wine Business Research, 2016
62016
The influence of age generations on social network usage and behaviour
F Vadwa, BE Stiehler, N Mashaba
Proceedings of the 28th Annual Conference of the Southern African Institute …, 2016
52016
Luxury branding in emerging markets
B Stiehler, LW Lee
Springer, 2016
32016
Precursors and outcome of satisfaction in business-to-business relationship building: An information communication technology industry perspective in South Africa
BE Stiehler-Mulder, M Roberts-Lombard, M Hlefana
Acta Commercii 20 (1), 1-11, 2020
22020
How to impress social media friends: The social motivations for sharing viral content
E Botha, M Karam, E Ogbonna, K Payne, B Stiehler
Rediscovering the Essentiality of Marketing, 243-257, 2016
22016
Political Art: An Investigation of the Jacob Zuma Spear Painting
B Stiehler, G Toscani
Academy of Marketing Science, 2013
22013
Securing delight and loyalty in a market with low switching costs
KA Mntande, B Stiehler‐Mulder, M Roberts-Lombard
European Business Review, 2022
2022
Investigating the drivers of trust perceptions of black young adult banking customers in South Africa
KT Matlala, M Roberts-Lombard, BE Stiehler-Mulder
Journal of Contemporary Management 18 (1), 385-406, 2021
2021
The application of DICTION to analyse qualitative data: A luxury brand perspective.
BE Stiehler-Mulder
Acta Commercii 19 (1), 2020
2020
Profiling South African female consumers’ involvement in skincare and colour cosmetics
BE Stiehler, Y Jordaan
The Retail and Marketing Review 15 (2), 65-76, 2019
2019
Customer experience, satisfaction and brand relevance: A South African grocery retail context perspective
MP Sedibe, GS Matthysen, PM Biko, GA Gomez, BE Stiehler-Mulder, ...
31st ANNUAL CONFERENCE OF THE SOUTHERN AFRICAN INSTITUTE FOR MANAGEMENT …, 2019
2019
Social Media Content Marketing: a Case of Facebook in the South African Telematics Industry
DN Chittiah
PQDT-Global, 2018
2018
UNIVERSITIES AS SYSTEMS: EXPLORING THE LECTURERS’ EXPERIENCE
CFD Meyer-Heydenrych
Proceedings of Business and Management Conferences 6810220, 2018
2018
Gaining quantitative insights from qualitative data: Evidence from luxury brands in an emerging market
B Stiehler, A Caruana, L Pitt
2017
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