| Building consumer connection with new brands through rituals: the role of mindfulness MW Liu, Q Zhu, X Wang Marketing Letters, 1-14, 2022 | 15 | 2022 |
| The role of the face itself in the face effect: Sensitivity, expressiveness, and anticipated feedback in individual compliance MW Liu, Q Zhu, Y Yuan Frontiers in Psychology 9, 2499, 2019 | 3 | 2019 |
| Applying Predictive Analytics in Interactive Marketing: How It Influences Customer Perception and Reaction? MW Liu, Q Zhu, Y Yuan, S Wu The Palgrave Handbook of Interactive Marketing, 667-682, 2023 | 1 | 2023 |
| Revealing a Weakness Boosts Consumer Perceptions of Human Brand Authenticity Q Zhu, M Wenjing Liu, M Zhang ACR North American Advances, 2019 | | 2019 |
| 11I the Impact of Power Distance Belief on Consumer Response to Negative Publicity Q Zhu, M Wenjing Liu ACR North American Advances, 2019 | | 2019 |
| Rituals Enhance Self-Brand Connection: the Role of Time Perception M Wenjing Liu, X Wang, Q Zhu ACR North American Advances, 2018 | | 2018 |
| N7. Emotion Or Information? Effects of Online Social Support on Customer Engagement C Wei, M Wenjing Liu, Q Zhu ACR North American Advances, 2018 | | 2018 |
| 17-I: Relational Greeting: When and When Not to Treat Your Consumers As Family Q Zhu, MW Liu, C Wei ACR North American Advances, 2017 | | 2017 |
