| A global investigation into the constellation of consumer attitudes toward global and local products JBEM Steenkamp, MG De Jong Journal of Marketing 74 (6), 18-40, 2010 | 630 | 2010 |
| Socially desirable response tendencies in survey research JBEM Steenkamp, MG De Jong, H Baumgartner Journal of Marketing Research 47 (2), 199-214, 2010 | 597 | 2010 |
| Using item response theory to measure extreme response style in marketing research: A global investigation MG De Jong, JBEM Steenkamp, JP Fox, H Baumgartner Journal of marketing research 45 (1), 104-115, 2008 | 350 | 2008 |
| Reducing social desirability bias through item randomized response: An application to measure underreported desires MG De Jong, R Pieters, JP Fox Journal of Marketing Research 47 (1), 14-27, 2010 | 234 | 2010 |
| Relaxing measurement invariance in cross-national consumer research using a hierarchical IRT model MG De Jong, JBEM Steenkamp, JP Fox Journal of consumer research 34 (2), 260-278, 2007 | 232 | 2007 |
| Modeling CLV: A test of competing models in the insurance industry B Donkers, PC Verhoef, MG de Jong Quantitative Marketing and Economics 5, 163-190, 2007 | 212 | 2007 |
| A bounded rationality model of information search and choice in preference measurement L Yang, O Toubia, MG De Jong Journal of Marketing Research 52 (2), 166-183, 2015 | 119 | 2015 |
| A model for the construction of country-specific yet internationally comparable short-form marketing scales MG De Jong, JBEM Steenkamp, BP Veldkamp Marketing Science 28 (4), 674-689, 2009 | 108 | 2009 |
| The effect of customer empowerment on adherence to expert advice N Camacho, M De Jong, S Stremersch International Journal of Research in Marketing 31 (3), 293-308, 2014 | 100 | 2014 |
| Finite mixture multilevel multidimensional ordinal IRT models for large scale cross-cultural research MG De Jong, JBEM Steenkamp Psychometrika 75, 3-32, 2010 | 75 | 2010 |
| Measuring consumer preferences using conjoint poker O Toubia, MG De Jong, D Stieger, J Füller Marketing Science 31 (1), 138-156, 2012 | 61 | 2012 |
| Analysis of sensitive questions across cultures: An application of multigroup item randomized response theory to sexual attitudes and behavior. MG De Jong, R Pieters, S Stremersch Journal of personality and social psychology 103 (3), 543, 2012 | 59 | 2012 |
| Attention, information processing, and choice in incentive-aligned choice experiments L Yang, O Toubia, MG de Jong Journal of Marketing Research 55 (6), 783-800, 2018 | 47 | 2018 |
| State-dependence effects in surveys MG De Jong, DR Lehmann, O Netzer Marketing Science 31 (5), 838-854, 2012 | 41 | 2012 |
| Predicting customer lifetime value in multi-service industries B Donkers, PC Verhoef, M De Jong Available at SSRN 411666, 2003 | 34 | 2003 |
| Managerial metric use in marketing decisions across 16 countries: A cultural perspective O Mintz, IS Currim, JBEM Steenkamp, M de Jong Journal of International Business Studies 52, 1474-1500, 2021 | 32 | 2021 |
| Uncertainties in the item parameter estimates and robust automated test assembly BP Veldkamp, M Matteucci, MG de Jong Applied Psychological Measurement 37 (2), 123-139, 2013 | 25 | 2013 |
| Earmarking donations to charity: Cross-cultural evidence on its appeal to donors across 25 countries C Fuchs, MG de Jong, M Schreier Management Science 66 (10), 4820-4842, 2020 | 22 | 2020 |
| Gender gaps in deceptive self-presentation on social-media platforms vary with gender equality: A multinational investigation D Kolesnyk, MG de Jong, R Pieters Psychological science 32 (12), 1952-1964, 2021 | 21 | 2021 |
| Quantifying under-and overreporting in surveys through a dual-questioning-technique design MG De Jong, JP Fox, JBEM Steenkamp Journal of Marketing Research 52 (6), 737-753, 2015 | 21 | 2015 |
