Martijn de Jong
Martijn de Jong
Professor of Marketing Research
Verified email at - Homepage
Cited by
Cited by
A global investigation into the constellation of consumer attitudes toward global and local products
JBEM Steenkamp, MG De Jong
Journal of Marketing 74 (6), 18-40, 2010
Socially desirable response tendencies in survey research
JBEM Steenkamp, MG De Jong, H Baumgartner
Journal of Marketing Research 47 (2), 199-214, 2010
Using item response theory to measure extreme response style in marketing research: A global investigation
MG De Jong, JBEM Steenkamp, JP Fox, H Baumgartner
Journal of marketing research 45 (1), 104-115, 2008
Relaxing measurement invariance in cross-national consumer research using a hierarchical IRT model
MG De Jong, JBEM Steenkamp, JP Fox
Journal of consumer research 34 (2), 260-278, 2007
Reducing social desirability bias through item randomized response: An application to measure underreported desires
MG De Jong, R Pieters, JP Fox
Journal of Marketing Research 47 (1), 14-27, 2010
Modeling CLV: A test of competing models in the insurance industry
B Donkers, PC Verhoef, MG de Jong
Quantitative Marketing and Economics 5, 163-190, 2007
A bounded rationality model of information search and choice in preference measurement
L Yang, O Toubia, MG De Jong
Journal of Marketing Research 52 (2), 166-183, 2015
A model for the construction of country-specific yet internationally comparable short-form marketing scales
MG De Jong, JBEM Steenkamp, BP Veldkamp
Marketing Science 28 (4), 674-689, 2009
The effect of customer empowerment on adherence to expert advice
N Camacho, M De Jong, S Stremersch
International Journal of Research in Marketing 31 (3), 293-308, 2014
Finite mixture multilevel multidimensional ordinal IRT models for large scale cross-cultural research
MG De Jong, JBEM Steenkamp
Psychometrika 75, 3-32, 2010
Measuring consumer preferences using conjoint poker
O Toubia, MG De Jong, D Stieger, J Füller
Marketing Science 31 (1), 138-156, 2012
Analysis of sensitive questions across cultures: An application of multigroup item randomized response theory to sexual attitudes and behavior.
MG De Jong, R Pieters, S Stremersch
Journal of personality and social psychology 103 (3), 543, 2012
Attention, information processing, and choice in incentive-aligned choice experiments
L Yang, O Toubia, MG de Jong
Journal of Marketing Research 55 (6), 783-800, 2018
State-dependence effects in surveys
MG De Jong, DR Lehmann, O Netzer
Marketing Science 31 (5), 838-854, 2012
Predicting customer lifetime value in multi-service industries
B Donkers, PC Verhoef, M De Jong
Available at SSRN 411666, 2003
Uncertainties in the item parameter estimates and robust automated test assembly
BP Veldkamp, M Matteucci, MG de Jong
Applied Psychological Measurement 37 (2), 123-139, 2013
Managerial metric use in marketing decisions across 16 countries: A cultural perspective
O Mintz, IS Currim, JBEM Steenkamp, M de Jong
Journal of International Business Studies 52, 1474-1500, 2021
Quantifying under-and overreporting in surveys through a dual-questioning-technique design
MG De Jong, JP Fox, JBEM Steenkamp
Journal of Marketing Research 52 (6), 737-753, 2015
Earmarking donations to charity: Cross-cultural evidence on its appeal to donors across 25 countries
C Fuchs, MG de Jong, M Schreier
Management Science 66 (10), 4820-4842, 2020
Gender gaps in deceptive self-presentation on social-media platforms vary with gender equality: A multinational investigation
D Kolesnyk, MG de Jong, R Pieters
Psychological science 32 (12), 1952-1964, 2021
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