| Managing channel profits AP Jeuland, SM Shugan Marketing science 2 (3), 239-272, 1983 | 1725 | 1983 |
| The cost of thinking SM Shugan Journal of consumer Research 7 (2), 99-111, 1980 | 1547 | 1980 |
| Film critics: Influencers or predictors? J Eliashberg, SM Shugan Journal of marketing 61 (2), 68-78, 1997 | 1341 | 1997 |
| Defensive marketing strategies JR Hauser, SM Shugan Marketing Science 2 (4), 319-360, 1983 | 781 | 1983 |
| Electronic tickets, smart cards, and online prepayments: When and how to advance sell J Xie, SM Shugan Marketing Science 20 (3), 219-243, 2001 | 547 | 2001 |
| Brand loyalty programs: are they shams? SM Shugan Marketing science 24 (2), 185-193, 2005 | 508 | 2005 |
| Strategic service pricing and yield management R Desiraju, SM Shugan Journal of marketing 63 (1), 44-56, 1999 | 376 | 1999 |
| Seasonal marketing and timing new product introductions S Radas, SM Shugan Journal of Marketing Research 35 (3), 296-315, 1998 | 326 | 1998 |
| Advance pricing of services and other implications of separating purchase and consumption SM Shugan, J Xie Journal of Service Research 2 (3), 227-239, 2000 | 306 | 2000 |
| Intensity measures of consumer preference JR Hauser, SM Shugan Operations Research 28 (2), 278-320, 1980 | 236 | 1980 |
| Branded variants: A retail perspective M Bergen, S Dutta, SM Shugan Journal of marketing research 33 (1), 9-19, 1996 | 235 | 1996 |
| Note—channel of distribution profits when channel members form conjectures AP Jeuland, SM Shugan Marketing Science 7 (2), 202-210, 1988 | 190 | 1988 |
| Implicit understandings in channels of distribution SM Shugan Management science 31 (4), 435-460, 1985 | 188 | 1985 |
| Repositioning for changing preferences: The case of beef versus poultry EW Anderson, SM Shugan Journal of consumer research 18 (2), 219-232, 1991 | 181 | 1991 |
| The impact of advancing technology on marketing and academic research SM Shugan Marketing Science 23 (4), 469-475, 2004 | 164 | 2004 |
| Advance-selling as a competitive marketing tool SM Shugan, J Xie International Journal of Research in Marketing 22 (3), 351-373, 2005 | 153 | 2005 |
| Invited commentaries on “evolving to a new dominant logic for marketing” RN Bolton Journal of Marketing 68 (1), 18-27, 2004 | 147 | 2004 |
| Estimating brand positioning maps using supermarket scanning data SM Shugan Journal of Marketing Research 24 (1), 1-18, 1987 | 141 | 1987 |
| Invited commentaries on" evolving to a new dominant logic for marketing" GS Day, J Deighton, D Narayandas, E Gummesson, SD Hunt, ... Journal of Marketing 68 (1), 18-27, 2004 | 129 | 2004 |
| Save research—Abandon the case method of teaching SM Shugan Marketing Science 25 (2), 109-115, 2006 | 127 | 2006 |
