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Tammo Bijmolt
Tammo Bijmolt
Professor of Marketing Research, University of Groningen
Verified email at rug.nl
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Year
The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors
A Babić Rosario, F Sotgiu, K De Valck, THA Bijmolt
Journal of marketing research 53 (3), 297-318, 2016
13022016
Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior
JWC Arts, RT Frambach, THA Bijmolt
International Journal of Research in Marketing 28 (2), 134-144, 2011
7852011
Analytics for customer engagement
THA Bijmolt, PSH Leeflang, F Block, M Eisenbeiss, BGS Hardie, ...
Journal of service research 13 (3), 341-356, 2010
7692010
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
J Leenheer, HJ Van Heerde, THA Bijmolt, A Smidts
International Journal of Research in Marketing 24 (1), 31-47, 2007
7172007
New empirical generalizations on the determinants of price elasticity
THA Bijmolt, HJ Van Heerde, RGM Pieters
Journal of marketing research 42 (2), 141-156, 2005
5412005
Generating global brand equity through corporate social responsibility to key stakeholders
A Torres, THA Bijmolt, JA Tribó, P Verhoef
International journal of research in marketing 29 (1), 13-24, 2012
4602012
Loyalty Programmes: Current Knowledge and Research Directions*
M Dorotic, THA Bijmolt, PC Verhoef
International Journal of Management Reviews 14 (3), 217-237, 2012
4192012
The impact of internal factors on the export success of Dutch small and medium-sized firms
THA Bijmolt, PS Zwart
Journal of Small Business Management 32 (2), 69, 1994
4131994
Will it spread or not? The effects of social influences and network topology on innovation diffusion
SA Delre, W Jager, THA Bijmolt, MA Janssen
Journal of Product Innovation Management 27 (2), 267-282, 2010
3822010
Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers
V Melnyk, SMJ Van Osselaer, THA Bijmolt
Journal of Marketing 73 (4), 82-96, 2009
3682009
Meta-analysis in marketing when studies contain multiple measurements
THA Bijmolt, RGM Pieters
Marketing letters 12, 157-169, 2001
3482001
Specification of spatial models: A simulation study on weights matrices
S Stakhovych, THA Bijmolt
Papers in Regional Science 88 (2), 389-408, 2009
3112009
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
H Risselada, PC Verhoef, THA Bijmolt
Journal of Marketing 78 (2), 52-68, 2014
3102014
Targeting and timing promotional activities: An agent-based model for the takeoff of new products
SA Delre, W Jager, THA Bijmolt, MA Janssen
Journal of business research 60 (8), 826-835, 2007
2812007
Consumer memory for television advertising: A field study of duration, serial position, and competition effects
RGM Peters, THA Bijmolt
Journal of Consumer Research 23 (4), 362-372, 1997
2661997
Children's understanding of TV advertising: Effects of age, gender, and parental influence
THA Bijmolt, W Claassen, B Brus
Journal of Consumer Policy 21 (2), 171-194, 1998
2131998
Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias
J Schmidt, THA Bijmolt
Journal of the Academy of Marketing Science 48, 499-518, 2020
2122020
Marketing perspectives on digital business models: A framework and overview of the special issue
PC Verhoef, THA Bijmolt
International Journal of Research in Marketing 36 (3), 341-349, 2019
2072019
Advancing research on loyalty programs: a future research agenda
E Breugelmans, THA Bijmolt, J Zhang, LJ Basso, M Dorotic, P Kopalle, ...
Marketing Letters 26, 127-139, 2015
2052015
Country and consumer segmentation: Multi-level latent class analysis of financial product ownership
THA Bijmolt, LJ Paas, JK Vermunt
International Journal of Research in Marketing 21 (4), 323-340, 2004
1962004
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