Jong-Hyuok Jung
Title
Cited by
Cited by
Year
Non-student consumer attitudes towards product placement: Implications for public policy and advertisers
Y Sung, F De Gregorio, JH Jung
International Journal of Advertising 28 (2), 257-285, 2009
1032009
The predictive roles of brand personality on brand trust and brand affect: A study of Korean consumers
Y Sung, J Kim, JH Jung
Journal of International Consumer Marketing 22 (1), 5-17, 2009
742009
Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness
DH Kim, NK Seely, JH Jung
Computers in Human Behavior 70, 535-543, 2017
632017
SHOULD I SCAN OR SHOULD I GO?: YOUNG CONSUMERS'MOTIVATIONS FOR SCANNING QR CODE ADVERTISING.
JH Jung, R Somerstein, ES Kwon
International Journal of Mobile Marketing 7 (3), 2012
472012
Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010
Y Kim, WN Lee, JH Jung
Journal of Business Research 66 (9), 1644-1650, 2013
212013
Smart choice: smartphone users' intentions to accept mobile advertising
JH Jung, Y Sung, L Wei-Na
Online Journal of Communication and Media Technologies 3 (2), 187, 2013
162013
Product placement in TV shows: The effect of consumer socialization agents on product placement attitude and purchase intention
E Kwon, JH Jung
Online Journal of Communication and Media Technologies 3 (4), 88, 2013
132013
Mobile payment service usage: US consumers’ motivations and intentions
JH Jung, E Kwon, DH Kim
Computers in Human Behavior Reports 1, 100008, 2020
82020
Penalties off the field: Exploring social media policies for student athletes at universities
B McAdow, JH Jung, J Lambiase, L Bright
The Journal of Social Media in Society 6 (2), 368-405, 2017
62017
Attitudes Toward Mobile Advertising Acceptance and Behaviour Intention: Comparison Study of Korea and US
JH Jung, JD Leckenby
Journal of Advertising Research 4 (6), 56-64, 2007
52007
Factors influencing consumer acceptance of mobile advertising
JH Jung
32009
Advertising Avoidance: A Consumer Socialization Perspective
F de Gregorio, JH Jung, Y Sung
Online Journal of Communication and Media Technologies 7 (3), 2017
22017
CONSUMERS'ATTITUDE TOWARD MOBILE ADVERTISING AND BEHAVIORAL INTENTION
JH Jung, WN Lee, Y Sung, JD Leckenby
American Academy of Advertising. Conference. Proceedings (Online), 139, 2008
12008
EXPLORING THE IMPACT OF INDIVIDUALS'IMAGE-SHARING SOCIAL NETWORK SITES USES ON THEIR SELF-MONITORING LEVELS AND ADVERTISING EFFECTIVENESS
DH Kim, N Seely, JH Jung
American Academy of Advertising. Conference. Proceedings (Online), 101, 2017
2017
EXPLORING THE RELATIONSHIP BETWEEN PSYCHOLOGICAL DISTANCE AND MOTIVATIONS TO USE MEDIA
JH Jung, DH Kim, Y Sung, J Lee
2016 Global Marketing Conference at Hong Kong, 1130-1130, 2016
2016
SPECIAL TOPICS SESSION: STRATEGIES FOR DEVLOPING STUDY ABROAD PROGRAMS IN THE GLOBAL ERA
JH Jung, C Coleman, J Kucko, J Lambiase, L Bright, A Spencer, O Gomez, ...
American Academy of Advertising. Conference. Proceedings (Online), 50, 2016
2016
AS SEEN ON MY FAVORITE TV SHOW: EXPLORING CONSUMERS'ATTITUDES AND BEHAVIOR INTENTIONS TOWARD PRODUCT PLACEMENT IN TV SHOWS
E Kwon, JH Jung
American Academy of Advertising. Conference. Proceedings (Online), 53, 2013
2013
THE EFFECTS OF SELF-CONSTRUAL ON ATTRIBUTE-ORIENTED VERSUS CONTEXT-ORIENTED ADVERTISING MESSAGES
O Kwon, JH Jung, Y Sung
American Academy of Advertising. Conference. Proceedings (Online), 160, 2011
2011
Attitudes toward Product Placement: A Consumer Socialization Framework
F de Gregorio, Y Sung, JH Jung
American Academy of Advertising. Conference. Proceedings (Online), 196, 2008
2008
SMOKE AND MIRRORS? AN EXPLORATORY CONTENT ANALYSIS OF TELEVISION ADS FOR ON-LINE GAMBLING WEB SITES
Y Kim, JH Jung, WN Lee
American Academy of Advertising. Conference. Proceedings (Online), 29, 2008
2008
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