| Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness DH Kim, NK Seely, JH Jung Computers in human behavior 70, 535-543, 2017 | 125 | 2017 |
| Non-student consumer attitudes towards product placement: Implications for public policy and advertisers Y Sung, F De Gregorio, JH Jung International Journal of Advertising 28 (2), 257-285, 2009 | 120 | 2009 |
| The predictive roles of brand personality on brand trust and brand affect: A study of Korean consumers Y Sung, J Kim, JH Jung Journal of International Consumer Marketing 22 (1), 5-17, 2009 | 91 | 2009 |
| SHOULD I SCAN OR SHOULD I GO?: YOUNG CONSUMERS'MOTIVATIONS FOR SCANNING QR CODE ADVERTISING. JH Jung, R Somerstein, ES Kwon International Journal of Mobile Marketing 7 (3), 2012 | 56 | 2012 |
| Mobile payment service usage: US consumers’ motivations and intentions JH Jung, E Kwon, DH Kim Computers in Human Behavior Reports 1, 100008, 2020 | 44 | 2020 |
| Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010 Y Kim, WN Lee, JH Jung Journal of Business Research 66 (9), 1644-1650, 2013 | 32 | 2013 |
| Smart choice: smartphone users' intentions to accept mobile advertising JH Jung, Y Sung, L Wei-Na Online Journal of Communication and Media Technologies 3 (2), 187, 2013 | 17 | 2013 |
| Product placement in TV shows: The effect of consumer socialization agents on product placement attitude and purchase intention E Kwon, JH Jung Online Journal of Communication and Media Technologies 3 (4), 88, 2013 | 16 | 2013 |
| Penalties off the field: Exploring social media policies for student athletes at universities B McAdow, JH Jung, J Lambiase, L Bright The Journal of Social Media in Society 6 (2), 368-405, 2017 | 8 | 2017 |
| Attitudes Toward Mobile Advertising Acceptance and Behaviour Intention: Comparison Study of Korea and US JH Jung, JD Leckenby Journal of Advertising Research 4 (6), 56-64, 2007 | 7 | 2007 |
| Advertising Avoidance: A Consumer Socialization Perspective F de Gregorio, JH Jung, Y Sung Online Journal of Communication and Media Technologies 7 (3), 1-26, 2017 | 4 | 2017 |
| Factors influencing consumer acceptance of mobile advertising JH Jung The University of Texas at Austin, 2009 | 4 | 2009 |
| Exploring the Relationship Between Psychological Distance and Motivations to use Media JH Jung, DH Kim, Y Sung, J Lee 2016 global Marketing Conference at Hong Kong, 1130-1130, 2016 | 1 | 2016 |
| CONSUMERS'ATTITUDE TOWARD MOBILE ADVERTISING AND BEHAVIORAL INTENTION JH Jung, WN Lee, Y Sung, JD Leckenby American Academy of Advertising. Conference. Proceedings (Online), 139, 2008 | 1 | 2008 |
| EXPLORING THE IMPACT OF INDIVIDUALS'IMAGE-SHARING SOCIAL NETWORK SITES USES ON THEIR SELF-MONITORING LEVELS AND ADVERTISING EFFECTIVENESS DH Kim, N Seely, JH Jung American Academy of Advertising. Conference. Proceedings (Online), 101, 2017 | | 2017 |
| SPECIAL TOPICS SESSION: STRATEGIES FOR DEVLOPING STUDY ABROAD PROGRAMS IN THE GLOBAL ERA JH Jung, C Coleman, J Kucko, J Lambiase, L Bright, A Spencer, O Gomez, ... American Academy of Advertising. Conference. Proceedings (Online), 50, 2016 | | 2016 |
| AS SEEN ON MY FAVORITE TV SHOW: EXPLORING CONSUMERS'ATTITUDES AND BEHAVIOR INTENTIONS TOWARD PRODUCT PLACEMENT IN TV SHOWS E Kwon, JH Jung American Academy of Advertising. Conference. Proceedings (Online), 53, 2013 | | 2013 |
| THE EFFECTS OF SELF-CONSTRUAL ON ATTRIBUTE-ORIENTED VERSUS CONTEXT-ORIENTED ADVERTISING MESSAGES O Kwon, JH Jung, Y Sung American Academy of Advertising. Conference. Proceedings (Online), 160, 2011 | | 2011 |
| Attitudes toward Product Placement: A Consumer Socialization Framework F de Gregorio, Y Sung, JH Jung American Academy of Advertising. Conference. Proceedings (Online), 196, 2008 | | 2008 |
| SMOKE AND MIRRORS? AN EXPLORATORY CONTENT ANALYSIS OF TELEVISION ADS FOR ON-LINE GAMBLING WEB SITES Y Kim, JH Jung, WN Lee American Academy of Advertising. Conference. Proceedings (Online), 29, 2008 | | 2008 |
Yongjun SungProfessor of Psychology, Korea UniversityVerified email at korea.ac.kr
