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Jong-Hyuok Jung
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Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness
DH Kim, NK Seely, JH Jung
Computers in human behavior 70, 535-543, 2017
1252017
Non-student consumer attitudes towards product placement: Implications for public policy and advertisers
Y Sung, F De Gregorio, JH Jung
International Journal of Advertising 28 (2), 257-285, 2009
1202009
The predictive roles of brand personality on brand trust and brand affect: A study of Korean consumers
Y Sung, J Kim, JH Jung
Journal of International Consumer Marketing 22 (1), 5-17, 2009
912009
SHOULD I SCAN OR SHOULD I GO?: YOUNG CONSUMERS'MOTIVATIONS FOR SCANNING QR CODE ADVERTISING.
JH Jung, R Somerstein, ES Kwon
International Journal of Mobile Marketing 7 (3), 2012
562012
Mobile payment service usage: US consumers’ motivations and intentions
JH Jung, E Kwon, DH Kim
Computers in Human Behavior Reports 1, 100008, 2020
442020
Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010
Y Kim, WN Lee, JH Jung
Journal of Business Research 66 (9), 1644-1650, 2013
322013
Smart choice: smartphone users' intentions to accept mobile advertising
JH Jung, Y Sung, L Wei-Na
Online Journal of Communication and Media Technologies 3 (2), 187, 2013
172013
Product placement in TV shows: The effect of consumer socialization agents on product placement attitude and purchase intention
E Kwon, JH Jung
Online Journal of Communication and Media Technologies 3 (4), 88, 2013
162013
Penalties off the field: Exploring social media policies for student athletes at universities
B McAdow, JH Jung, J Lambiase, L Bright
The Journal of Social Media in Society 6 (2), 368-405, 2017
82017
Attitudes Toward Mobile Advertising Acceptance and Behaviour Intention: Comparison Study of Korea and US
JH Jung, JD Leckenby
Journal of Advertising Research 4 (6), 56-64, 2007
72007
Advertising Avoidance: A Consumer Socialization Perspective
F de Gregorio, JH Jung, Y Sung
Online Journal of Communication and Media Technologies 7 (3), 1-26, 2017
42017
Factors influencing consumer acceptance of mobile advertising
JH Jung
The University of Texas at Austin, 2009
42009
Exploring the Relationship Between Psychological Distance and Motivations to use Media
JH Jung, DH Kim, Y Sung, J Lee
2016 global Marketing Conference at Hong Kong, 1130-1130, 2016
12016
CONSUMERS'ATTITUDE TOWARD MOBILE ADVERTISING AND BEHAVIORAL INTENTION
JH Jung, WN Lee, Y Sung, JD Leckenby
American Academy of Advertising. Conference. Proceedings (Online), 139, 2008
12008
EXPLORING THE IMPACT OF INDIVIDUALS'IMAGE-SHARING SOCIAL NETWORK SITES USES ON THEIR SELF-MONITORING LEVELS AND ADVERTISING EFFECTIVENESS
DH Kim, N Seely, JH Jung
American Academy of Advertising. Conference. Proceedings (Online), 101, 2017
2017
SPECIAL TOPICS SESSION: STRATEGIES FOR DEVLOPING STUDY ABROAD PROGRAMS IN THE GLOBAL ERA
JH Jung, C Coleman, J Kucko, J Lambiase, L Bright, A Spencer, O Gomez, ...
American Academy of Advertising. Conference. Proceedings (Online), 50, 2016
2016
AS SEEN ON MY FAVORITE TV SHOW: EXPLORING CONSUMERS'ATTITUDES AND BEHAVIOR INTENTIONS TOWARD PRODUCT PLACEMENT IN TV SHOWS
E Kwon, JH Jung
American Academy of Advertising. Conference. Proceedings (Online), 53, 2013
2013
THE EFFECTS OF SELF-CONSTRUAL ON ATTRIBUTE-ORIENTED VERSUS CONTEXT-ORIENTED ADVERTISING MESSAGES
O Kwon, JH Jung, Y Sung
American Academy of Advertising. Conference. Proceedings (Online), 160, 2011
2011
Attitudes toward Product Placement: A Consumer Socialization Framework
F de Gregorio, Y Sung, JH Jung
American Academy of Advertising. Conference. Proceedings (Online), 196, 2008
2008
SMOKE AND MIRRORS? AN EXPLORATORY CONTENT ANALYSIS OF TELEVISION ADS FOR ON-LINE GAMBLING WEB SITES
Y Kim, JH Jung, WN Lee
American Academy of Advertising. Conference. Proceedings (Online), 29, 2008
2008
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