| Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers Z Cheng, K Plangger, F Cai, CL Campbell, L Pitt European Journal of Marketing 57 (3), 718-744, 2023 | 22 | 2023 |
| Young people under ‘Finfluencer’: The rise of financial influencers on Instagram: An abstract A de Regt, Z Cheng, R Fawaz Academy of Marketing Science Annual Conference, 271-272, 2022 | 13 | 2022 |
| Exploring the Value Of Shoppable Live Advertising: Liveness and Shoppability in Advertising Media And Future Research Avenues K Plangger, ZM Cheng, J Hao, Y Wang, C Campbell, S Rosengren Journal of Advertising Research 61 (2), 129-132, 2021 | 11 | 2021 |
| Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations ZM Cheng, F Bonetti, A de Regt, JL Ribeiro, K Plangger Organizational Dynamics 53 (2), 101043, 2024 | 9 | 2024 |
| The influencer‐entrepreneurship journey: A model of staged progression ZM Cheng, A de Regt, KY Young Psychology & Marketing 41 (11), 2789-2804, 2024 | 3 | 2024 |
| The impact of voice assistants on effort saving, decision delegation and satisfaction: an abstract G Panton, ZM Cheng, A de Regt, M Montecchi, K Plangger Academy of Marketing Science Annual Conference, 267-268, 2022 | 2 | 2022 |
| How Can Social Media Influencers Satisfy Consumers with Different Regulatory Focus Through ‘How-To’Videos? ZM Cheng, A de Regt, R Fawaz EasyChair, 2022 | 2 | 2022 |
| Assessing the Perceived Environmental Friendliness of Different Packaging Materials: An Abstract J Hao, ZM Cheng, A de Regt Academy of Marketing Science Annual Conference, 67-68, 2022 | 1 | 2022 |
| “Does It Go Without Saying?” Implication of Electronic Word of Mouth in Luxury Branding: An Abstract H Mander, Z Cheng, A De Regt, R Fawaz, M Montecchi Academy of Marketing Science Annual Conference, 257-258, 2020 | 1 | 2020 |
| Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Response Via Text Analysis: An Abstract L Li, Z Cheng, A de Regt, J Hao, M Montecchi Academy of Marketing Science Annual Conference, 79-80, 2020 | | 2020 |
| Examining Country Image in Expert Electronic Word-of-Mouth: An Abstract Z Cheng, C Pongpatipat, K Plangger, L Pitt Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Nation Brands in Expert Electronic Word-of-Mouth: An Abstract ZM Cheng, C Pongpatipat, L Pitt Academy of Marketing Science World Marketing Congress, 239-240, 2019 | | 2019 |
| Principles of Responsible Digital Implementation: Developing Operational Resilience to Reduce Resistance to Digital Innovations Z Cheng, F Bonetti, A de Regt, J Lo Ribeiro, K Plangger Available at SSRN 4589202, 0 | | |
Anouk de RegtUtrecht UniversityVerified email at uu.nl
