Follow
Mateus Ponchio
Mateus Ponchio
Professor of Consumer Behavior and Quantitative Methods, FGV-EAESP
Verified email at fgv.br - Homepage
Title
Cited by
Cited by
Year
Materialism as a predictor variable of low income consumer behavior when entering into installment plan agreements
MC Ponchio, F Aranha
Journal of Consumer Behaviour: An International Research Review 7 (1), 21-34, 2008
1432008
The antecedents and consequences of financial literacy: a meta-analysis
FDO Santini, WJ Ladeira, FMB Mette, MC Ponchio
International Journal of Bank Marketing 37 (6), 1462-1479, 2019
1392019
Personal factors as antecedents of perceived financial well-being: evidence from Brazil
MC Ponchio, RA Cordeiro, VN Gonçalves
International Journal of Bank Marketing 37 (4), 1004-1024, 2019
1262019
Understanding the vulnerability of blind consumers: adaptation in the marketplace, personal traits and coping strategies
C Falchetti, MC Ponchio, NLP Botelho
Consumer Vulnerability, 107-128, 2018
832018
Mensuração em Marketing: Estado Atual, Recomendações e Desafios
F Zambaldi, FJ Costa, MC Ponchio
Revista Brasileira de Marketing 13 (2), 1-26, 2014
62*2014
Estudo exploratório do construto de materialismo no contexto de consumidores de baixa renda do município de São Paulo
MC Ponchio, F Aranha, S Todd
Revista Ibero Americana de Estratégia 6 (1), 13-21, 2007
592007
The influence of materialism on consumption indebtedness in the context of low income consumers from the city of São Paulo
MC Ponchio
592006
Student loyalty based on relationship quality: an analysis on higher education institutions
FV de Macedo Bergamo, AC Giuliani, F Zambaldi, MC Ponchio
Brazilian Business Review 9 (2), 26-46, 2012
532012
A lealdade do estudante baseada na qualidade do relacionamento: uma análise em instituições de ensino superior
FV de Macedo Bergamo, AC Giuliani, F Zambaldi, MC Ponchio
BBR-Brazilian Business Review 9 (2), 26-47, 2012
512012
Women’s financial well‐being: A systematic literature review and directions for future research
VN Gonçalves, MC Ponchio, RG Basílio
International Journal of Consumer Studies 45 (4), 824-843, 2021
442021
Explanatory mechanisms of the decision to buy on credit: The role of materialism, impulsivity and financial knowledge
FMB Mette, CA de Matos, SF Rohden, MC Ponchio
Journal of Behavioral and Experimental Finance 21, 15-21, 2019
382019
Necessidades, vontades e desejos: a influência do materialismo sobre a dívida de consumo dos paulistanos de baixa renda
M Ponchio, F Aranha
Anais da ANPAD, 2007
372007
Cognitive and emotional resistance to innovations: concept and measurement
CAB Castro, F Zambaldi, MC Ponchio
Journal of Product & Brand Management 29 (4), 441-455, 2020
332020
An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil
VI Strehlau, MC Ponchio, E Loebel
Brazilian business review 9 (4), 103-126, 2012
32*2012
De prospect a aluno: fatores influenciadores da escolha de uma instituição de ensino superior
FV de Bergamo, MC Ponchio, F Zambaldi, AC Giuliani, EE Spers
Base Revista de Administração e Contabilidade da UNISINOS 7 (3), 182-193, 2010
272010
Functional, psychological and emotional barriers and the resistance to the use of digital banking services
AA Santos, MC Ponchio
Innovation & management review 18 (3), 331-348, 2021
252021
País de origem e etnocentrismo na avaliação da imagem de marca global: um estudo sobre o McDonald’s
VI Strehlau, MC Ponchio, V Riegel
Internext 5 (2), 23-45, 2010
24*2010
Razões da terceirização de serviços em empresas de médio e grande porte
MA Ferruzzi, MS Neto, EE Spers, MC Ponchio
BBR-Brazilian Business Review 8 (4), 46-69, 2011
22*2011
Quem Pensa no Futuro Poupa Mais? O Papel Mediador do Conhecimento Financeiro na Relação entre Orientação para o Futuro e Segurança Financeira Pessoal
VN Gonçalves, MC Ponchio
Revista Brasileira de Marketing 17 (4), 472-486, 2018
202018
A gift economy perspective on the cycle of financial vulnerability
RA Cordeiro, N Wong, MC Ponchio
Journal of Macromarketing 39 (1), 25-36, 2019
192019
The system can't perform the operation now. Try again later.
Articles 1–20