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Blaine J. Branchik
Blaine J. Branchik
Verified email at quinnipiac.edu
Title
Cited by
Cited by
Year
Out in the market: a history of the gay market segment in the United States
BJ Branchik
Journal of Macromarketing 22 (1), 86-97, 2002
1222002
Pansies to parents: Gay male images in American print advertising
BJ Branchik
Journal of Macromarketing 27 (1), 38-50, 2007
592007
Marketplace activism: a history of the African American elite market segment
BJ Branchik, JF Davis
Journal of Macromarketing 29 (1), 37-57, 2009
422009
Silver dollars: The development of the US elderly market segment
BJ Branchik
Journal of Historical Research in Marketing 2 (2), 174-197, 2010
372010
Self-oriented masculinity: Advertisements and the changing culture of the male market
BJ Branchik, TG Chowdhury
Journal of Macromarketing 33 (2), 160-171, 2013
332013
Queer ads: Gay male imagery in American advertising
B Branchik
Consumption Markets & Culture 10 (2), 147-158, 2007
332007
Staying afloat: A history of maritime passenger industry marketing
B Branchik
Journal of Historical Research in Marketing 6 (2), 234-257, 2014
222014
Men seeing stars: Celebrity endorsers, race, and the male consumer
BJ Branchik, TG Chowdhury
Journal of Marketing Theory and Practice 25 (3), 305-322, 2017
202017
Funny, scary, dead: Negative depictions of male homosexuality in American advertising
BJ Branchik, B O’Leary
Journal of Historical Research in Marketing 8 (4), 524-544, 2016
112016
From servants to spokesmen: Black male advertising models and changing US culture post World War II
BJ Branchik, J Foster Davis
Journal of Historical Research in Marketing 10 (4), 451-477, 2018
82018
Black gold: a history of the African-American elite market segment
BJ Branchik, JF Davis
Proceedings of the Conference on Historical Analysis and Research in …, 2007
82007
Rainbow marketing: A historical analysis of sellers’ embrace of the gay market segment
BJ Branchik
Proceedings of the Conference on Historical Analysis and Research in …, 2019
52019
Ship ahoy: A history of maritime passenger industry marketing
BJ Branchik
Proceedings of the Conference on Historical Analysis and Research in …, 2011
52011
Examining ethnocentrism in an age of hybrid consumers and hybrid brands: An empirical analysis
TG Chowdhury, M Elahee, B Branchik, C Micu
Journal of International Consumer Marketing 31 (4), 330-344, 2019
32019
Different women, different viewpoints: age, traits and women’s reaction to advertisements
BJ Branchik, T Ghosh Chowdhury, JS Sacco
Journal of Consumer Marketing 38 (6), 614-625, 2021
12021
Dollars and Scents: Fragrances, Masculinity and the Evolving Male Market Segment
BJ Branchik, CM Brooks
Proceedings of the Conference on Historical Analysis and Research in …, 2013
12013
Changing the game: Racial and ethnic minority depictions in advertisements in Sports illustrated magazine
BJ Branchik
Proceedings of the Conference on Historical Analysis and Research in …, 2009
12009
Eros, Thanatos, and Androgyny: Gendered Consumption of Religions and Rituals in Classical Greece
Y Minowa, BJ Branchik, S Bettany, S Dobscha, L O’Malley, A Prothero
Gender and consumer behavior 9, 2008
12008
Firm-level factors contributing to successful web-based consumer product/service offerings
BJ Branchik
American Marketing Association. Conference Proceedings 13, 305, 2002
12002
A Cinematic Soap Opera: Lever Brothers and the Use of Cinematography as a Promotional and marketing Tool
J Strickland
Proceedings of the Conference on Historical Analysis and Research in …, 2019
2019
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