| The role of social network websites in the consumer–brand relationship H Park, YK Kim Journal of retailing and consumer services 21 (4), 460-467, 2014 | 370 | 2014 |
| Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty H Park, YK Kim Journal of Retailing and Consumer Services 29, 114-122, 2016 | 167 | 2016 |
| Collaborative apparel consumption in the digital sharing economy: An agenda for academic inquiry H Park, CMJ Armstrong International Journal of Consumer Studies 41 (5), 465-474, 2017 | 165 | 2017 |
| An empirical test of the triple bottom line of customer-centric sustainability: The case of fast fashion H Park, YK Kim Fashion and Textiles 3, 1-18, 2016 | 116 | 2016 |
| Is money the biggest driver? Uncovering motives for engaging in online collaborative consumption retail models for apparel H Park, CMJ Armstrong Journal of Retailing and Consumer Services 51, 42-50, 2019 | 101 | 2019 |
| Consumer orientations of second-hand clothing shoppers M Zaman, H Park, YK Kim, SH Park Journal of Global Fashion Marketing 10 (2), 163-176, 2019 | 77 | 2019 |
| Will “no-ownership” work for apparel?: Implications for apparel retailers H Park, CMJ Armstrong Journal of Retailing and Consumer Services 47, 66-73, 2019 | 63 | 2019 |
| Sustainability and collaborative apparel consumption: Putting the digital ‘sharing’economy under the microscope CM Joyner Armstrong, H Park International Journal of Fashion Design, Technology and Education 10 (3 …, 2017 | 50 | 2017 |
| Thrift shopping for clothes: To treat self or others? H Park, TA Kwon, MM Zaman, SY Song Journal of Global Fashion Marketing 11 (1), 56-70, 2020 | 44 | 2020 |
| Benefit segmentation of TV home shoppers H Park, CM Lim, V Bhardwaj, YK Kim International Journal of Retail & Distribution Management 39 (1), 7-24, 2011 | 44 | 2011 |
| Fashion and the metaverse: Clarifying the domain and establishing a research agenda H Park, RE Lim Journal of Retailing and Consumer Services 74, 103413, 2023 | 43 | 2023 |
| The four faces of apparel consumers: Identifying sustainable consumers for apparel H Park, MY Lee, W Koo Journal of Global Fashion Marketing 8 (4), 298-312, 2017 | 40 | 2017 |
| The effect of Indian consumers’ life satisfaction on brand behavior toward a US global brand V Bhardwaj, H Park, YK Kim Journal of International Consumer Marketing 23 (2), 105-116, 2011 | 40 | 2011 |
| Experiential value: Application to innovative consumer technology products H Park, H Lim, YK Kim Journal of Customer Behaviour 12 (1), 7-24, 2013 | 36 | 2013 |
| Do augmented and virtual reality technologies increase consumers’ purchase intentions? The role of cognitive elaboration and shopping goals H Park, S Kim Clothing and Textiles Research Journal 41 (2), 91-106, 2023 | 35 | 2023 |
| Online clothing resale: a practice theory approach to evaluate sustainable consumption gains CMJ Armstrong, H Park Journal of Sustainability Research 2 (2), 2020 | 31 | 2020 |
| Can a fashion brand be social?: The role of benefits of brand community within social network sites H Park, YK Kim Journal of Global Fashion Marketing 6 (2), 75-86, 2015 | 26 | 2015 |
| Critical atmospheric cues in designing online stores: The case of Amazon. com W Koo, H Park International Journal of Marketing Studies 9 (1), 37-45, 2017 | 21 | 2017 |
| A historical review of environmental factors and business strategies for US apparel manufacturing industry 1973-2005 H Park, DH Kincade Research Journal of Textile and Apparel 15 (4), 102-114, 2011 | 19 | 2011 |
| Historical analysis of apparel marketer’s strategies: Evidence from a Nike case H Park, DH Kincade Journal of Global Fashion Marketing 1 (3), 182-193, 2010 | 19 | 2010 |
