Naveen Donthu
Naveen Donthu
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An examination of selected marketing mix elements and brand equity
B Yoo, N Donthu, S Lee
Journal of the academy of marketing science 28, 195-211, 2000
How to conduct a bibliometric analysis: An overview and guidelines
N Donthu, S Kumar, D Mukherjee, N Pandey, WM Lim
Journal of business research 133, 285-296, 2021
Developing and validating a multidimensional consumer-based brand equity scale
B Yoo, N Donthu
Journal of business research 52 (1), 1-14, 2001
Brand equity, brand preference, and purchase intent
CJ Cobb-Walgren, CA Ruble, N Donthu
Journal of advertising 24 (3), 25-40, 1995
Effects of COVID-19 on business and research
N Donthu, A Gustafsson
Journal of business research 117, 284-289, 2020
Developing a scale to measure the perceived quality of an Internet shopping site (SITEQUAL)
B Yoo, N Donthu
Quarterly journal of electronic commerce 2 (1), 31-45, 2001
The internet shopper
N Donthu, A Garcia
Journal of advertising research 39 (3), 52-52, 1999
Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics
CE Porter, N Donthu
Journal of business research 59 (9), 999-1007, 2006
Measuring Hofstede's five dimensions of cultural values at the individual level: Development and validation of CVSCALE
B Yoo, N Donthu, T Lenartowicz
Journal of international consumer marketing 23 (3-4), 193-210, 2011
Cultural influences on service quality expectations
N Donthu, B Yoo
Journal of service research 1 (2), 178-186, 1998
A longitudinal analysis of satisfaction and profitability
KL Bernhardt, N Donthu, PA Kennett
Journal of business research 47 (2), 161-171, 2000
The intensity of ethnic affiliation: A study of the sociology of Hispanic consumption
R Deshpande, WD Hoyer, N Donthu
journal of Consumer Research 13 (2), 214-220, 1986
Forty-five years of Journal of Business Research: A bibliometric analysis
N Donthu, S Kumar, D Pattnaik
Journal of business research 109, 1-14, 2020
Cultivating trust and harvesting value in virtual communities
CE Porter, N Donthu
Management Science 54 (1), 113-128, 2008
Retail productivity assessment using data envelopment analysis
N Donthu, B Yoo
Journal of retailing 74 (1), 89-105, 1998
Guidelines for advancing theory and practice through bibliometric research
D Mukherjee, WM Lim, S Kumar, N Donthu
Journal of business research 148, 101-115, 2022
The infomercial shopper
N Donthu, D Gilliland
Journal of advertising research 36 (2), 69-77, 1996
The impact of content and design elements on banner advertising click-through rates
R Lohtia, N Donthu, EK Hershberger
Journal of advertising Research 43 (4), 410-418, 2003
Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality
A Poddar, N Donthu, Y Wei
Journal of Business research 62 (4), 441-450, 2009
Testing cross‐cultural invariance of the brand equity creation process
B Yoo, N Donthu
Journal of product & brand management 11 (6), 380-398, 2002
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