| The communicative power of product packaging: creating brand identity via lived and mediated experience RL Underwood Journal of marketing theory and practice 11 (1), 62-76, 2003 | 890 | 2003 |
| Packaging communication: attentional effects of product imagery RL Underwood, NM Klein, RR Burke Journal of product & brand management 10 (7), 403-422, 2001 | 870 | 2001 |
| Building service brands via social identity: Lessons from the sports marketplace R Underwood, E Bond, R Baer Journal of Marketing Theory and Practice 9 (1), 1-13, 2001 | 793 | 2001 |
| Packaging as brand communication: effects of product pictures on consumer responses to the package and brand RL Underwood, NM Klein Journal of marketing theory and practice 10 (4), 58-68, 2002 | 572 | 2002 |
| A method for assessing residents' satisfaction with community-based services: a quality-of-life perspective MJ Sirgy, DR Rahtz, M Cicic, R Underwood Social Indicators Research 49, 279-316, 2000 | 420 | 2000 |
| Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging RL Underwood, JL Ozanne Journal of Marketing Communications 4 (4), 207-220, 1998 | 255 | 1998 |
| Using “point of decision” messages to intervene on college students' eating behaviors JA Reed, A Powers, M Greenwood, W Smith, R Underwood American Journal of Health Promotion 25 (5), 298-300, 2011 | 32 | 2011 |
| Construction of brand identity through packaging: A qualitative inquiry RL Underwood American Marketing Association. Conference Proceedings 10, 147, 1999 | 31 | 1999 |
| Automotive foreign direct investment in the United States: Economic and market consequences of globalization RL Underwood Business Horizons 55 (5), 463-474, 2012 | 24 | 2012 |
| The effect of package pictures on choice: An examination of the moderating effects of brand type, product benefits, and individual processing style RL Underwood Virginia Polytechnic Institute and State University, 1996 | 14 | 1996 |
| Integrating concepts across marketing courses via experiential learning DJ Ayers, RL Underwood Journal for Advancement of Marketing Education 11 (1), 63-68, 2007 | 9 | 2007 |
| Building Brand Equity Through Packaging: A Multi-Methodological Perspective. R Underwood Advances in consumer research 23 (1), 1996 | 8 | 1996 |
| Packaging as an extrinsic product attribute: An examination of package utility and its effect on total product utility in a consumer purchase situation RL Underwood Marketing theory and applications 4, 212-217, 1993 | 8 | 1993 |
| Advertising appeals across varying economic and regulatory conditions: A longitudinal content analysis in the mutual fund industry R Underwood, T Smythe, B Pontari, S Hastings Journal of Financial Services Marketing 20, 162-175, 2015 | 5 | 2015 |
| Attitudes Toward Economic Globalization: Does Knowledge Matter? NPS Cook, RL Underwood Global Economy Journal 12 (4), 1850273, 2012 | 5 | 2012 |
| Communicating Industrial Brand Value in the Global Marketplace: An Integrated Marketing Communications Perspective–Abstract RL Underwood, JF Foley Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 1 | 2014 |
| The Moderating Effects of Belief Strength, Involvement, and Self-Monitoring on the Role of Anticipatory Self-Evaluation in Consumer Purchase Motivation R Underwood, MJ Sirgy, JS Johar Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
| A Perspective From the Liberal Arts KR Karwan, RL Underwood, TI Smythe Management Education for Global Sustainability, 265, 2009 | | 2009 |
| Automotive Foreign Direct Investment in the US: Economic and Cultural Consequences of Market Globalization RL Underwood, LJ Tomory THE 33 rd ANNUAL MEETING OF THE MACROMARKETING SOCIETY 2008, 259, 2008 | | 2008 |
| Communicating Industrial Brand Value in the Global Marketplace R Underwood, JJ Foley DEVELOPMENTS IN MARKETING SCIENCE 23, 269-269, 2000 | | 2000 |
M. Joseph SirgyVirginia Polytechnic Institute & State UniversityVerified email at vt.edu
