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Sujata Khandai
Sujata Khandai
Professor, Amity University, Noida
Verified email at amity.edu
Title
Cited by
Cited by
Year
Ethical leadership, trust in leader and creativity: The mediated mechanism and an interacting effect
B Javed, MYA Rawwas, S Khandai, K Shahid, HH Tayyeb
Journal of Management & Organization 24 (3), 388-405, 2018
1672018
Visual Merchandising As An Antecedent To Impulse Buying?: An Indian Perspective
S Khandai, B Agrawal, A Gulla
International Journal of Business and Management Studies 1 (1), 267-277, 2012
412012
consumer behavior in Indian context
KK Srivastava, S Khandai
Galgotia Publishing Company, 2002
272002
Dismal state of management education
S Khandai
Indian management 39 (1), 26-28, 2000
212000
Brand personality scale: how do Indian consumers interpret the personality dimensions?
S Khandai, B Agrawal, A Gulla
Asian academy of management journal 20 (1), 27, 2015
202015
Impact of television commercials upon the purchase behavior of urban Indian children
S Khandai, B Agrawal
International Journals of Marketing and Technology 2 (4), 72-91, 2012
202012
Ensuring brand loyalty for firms practising sustainable marketing: a roadmap
S Khandai, J Mathew, R Yadav, S Kataria, H Kohli
Society and Business Review 18 (2), 291-243, 2023
182023
Brand love and brand hate: integrating emotions into brand-related experiences and loyalty
HS Kohli, S Khandai, R Yadav, S Kataria
Journal of International Commerce, Economics and Policy 12 (02), 2150007, 2021
112021
Religion and its impact upon purchase behavior: A study of Indian consumers
S Khandai, S Bajpai, B Agarwal
International Journal of Arts & Sciences 7 (2), 521, 2014
72014
Examination of the Moderation Effect of Generations on Buying Behavior of Women: A Special Focus on Fashion Apparel
SP Yadav, R., Khandai, S., & Singh
Indian Journal of Economics and Business 18 (1), 2019
5*2019
Efficacy of celebrity endorsement advertisements and its impact upon consumers’ brand preference and purchase decisions: an Indian perspective
S Khandai, B Agrawal
International Journal of Knowledge, Culture and Change Management 11 (4 …, 2012
52012
Smartphone Operating System Preference Based On Different Personality & Lifestyle Traits Of The Consumer
A Kohli, H., & Khandai, S., Gulla
International Journal of Scientific & Technology Research 9 (2), 2020
4*2020
Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis
A Kaur, S Khandai, J Mathew
FIIB Business Review, 2022
32022
A bibliometric analysis of brand value co-creation and consumer engagement
S Mujahid, S Khandai, U Venkatesh
Journal of Creating Value 9 (2), 275-290, 2023
22023
The Role of EWOM in Social Media on Consumers’ Choice of Restaurant Selection: An Insight into the Decision Making Process
S Kohli, H., & Khandai
Indian Journal of Economics & Business, 18, 37-50, 2019
2*2019
Going Back to the Roots:A Bibliometric and Thematic Analysis of Women Entrepreneurship
N Fayaz, S Khandai, I Zupic, A Kaur
Dynamic Relationships Management Journal 11 (2), 97-115, 2022
12022
Measuring Marketing Productivity: Marketers' Imperative
S Mittal, S Khandai
Management and Labour Studies 34 (2), 227-248, 2009
12009
Sustainable Consumption: A Bibliometric Study
N Kashyap, S Khandai, J Mathew
Dynamic Relationships Management Journal 12 (2), 65-79, 2023
2023
Breaking the Shackles: Uncovering the Entrepreneurial Intention Among Women A Study Based in North India
N Fayaz, S Khandai, I Zupic
Business Perspectives and Research, 22785337231168482, 2023
2023
Personality: A Matter Of Multiple Theories
HS Kohli, S Khandai, R Yadav
INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, 2020
2020
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