Michael J. Houston
Michael J. Houston
Verified email at umn.edu
Title
Cited by
Cited by
Year
Conceptual and methodological perspectives on involvement
MJ Houston
Research frontiers in marketing: Dialogues and directions, 1978
10411978
Conditions for a picture-superiority effect on consumer memory
TL Childers, MJ Houston
Journal of consumer research 11 (2), 643-654, 1984
8341984
Measurement of individual differences in visual versus verbal information processing
TL Childers, MJ Houston, SE Heckler
Journal of Consumer Research 12 (2), 125-134, 1985
7711985
The effects of brand name suggestiveness on advertising recall
KL Keller, SE Heckler, MJ Houston
Journal of marketing 62 (1), 48-57, 1998
6211998
Mixed precision training
P Micikevicius, S Narang, J Alben, G Diamos, E Elsen, D Garcia, ...
arXiv preprint arXiv:1710.03740, 2017
6162017
The effects of brand name suggestiveness on advertising recall
KL Keller, SE Heckler, MJ Houston
Journal of marketing 62 (1), 48-57, 1998
6141998
Image as a component of attraction to intraurban shopping areas
JR Nevin, MJ Houston
Journal of retailing 56 (1), 77-93, 1980
5541980
Picture-word consistency and the elaborative processing of advertisements
MJ Houston, TL Childers, SE Heckler
Journal of marketing research 24 (4), 359-369, 1987
5161987
Goal-oriented experiences and the development of knowledge
C Huffman, MJ Houston
Journal of Consumer Research 20 (2), 190-207, 1993
3971993
Houston
A SMITH, J PALMER, T GILBERT, M MITCHELL
Tex., US Natl, 2014
3562014
A paradigm for research on consumer involvement
MJ Houston, ML Rothschild
Graduate School of Business, University of Wisconsin-Madison, 1977
2611977
Exemplars or beliefs? The impact of self-view on the nature and relative influence of brand associations
S Ng, MJ Houston
Journal of Consumer Research 32 (4), 519-529, 2006
1952006
The effects of source and appeal on mail survey response patterns
MJ Houston, JR Nevin
Journal of Marketing Research 14 (3), 374-378, 1977
1711977
Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China
GM Eckhardt, MJ Houston
Journal of International Marketing 10 (2), 68-82, 2002
165*2002
Encoding and media effects on consumer learning deficiencies in the elderly
CA Cole, MJ Houston
Journal of Marketing Research 24 (1), 55-63, 1987
1591987
Exascale deep learning for climate analytics
T Kurth, S Treichler, J Romero, M Mudigonda, N Luehr, E Phillips, ...
SC18: International Conference for High Performance Computing, Networking …, 2018
1552018
Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China
GM Eckhardt, MJ Houston
Journal of International Marketing 10 (2), 68-82, 2002
1502002
Broadening the scope of methodological research on mail surveys
MJ Houston, NM Ford
Journal of Marketing Research 13 (4), 397-403, 1976
1501976
Marketing: strategic foundations
PS Busch, MJ Houston
RD Irwin, 1985
1461985
Memory for the visual and verbal components of print advertisements
TL Childers
Psychology & Marketing 3 (3), 137-149, 1986
1291986
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