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Chad Goebert
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Year
A new reality: Fan perceptions of augmented reality readiness in sport marketing
C Goebert, GP Greenhalgh
Computers in Human Behavior 106, 106231, 2020
1012020
Augmented reality in sport marketing: Uses and directions
C Goebert
Sports Innovation Journal 1, 134-151, 2020
342020
A whole new ball game: Fan perceptions of augmented reality enhanced sport broadcasts
C Goebert, G Greenhalgh, B Dwyer
Computers in Human Behavior 137, 107388, 2022
162022
Man or machine: Fantasy football and dehumanization of professional athletes
B Larkin, B Dwyer, C Goebert
Journal of Sport Management 34 (5), 403-416, 2020
142020
Measuring fantasy team and favorite team interactivity through implicit association
B Dwyer, B Larkin, C Goebert
Communication & Sport 7 (6), 811-838, 2019
132019
Comparing elements of study abroad among sport management students
C LeCrom, B Dwyer, G Greenhalgh, C Goebert, J Gellock
Sport Management Education Journal 14 (2), 85-96, 2020
102020
Fantasy sports participation and the (de) humanization of professional athletes
B Dwyer, B Larkin, C Goebert
Sport in Society 25 (10), 1968-1986, 2022
72022
From gearshifts to gigabytes: An analysis of how NASCAR used iRacing to engage fans during the COVID-19 shutdown
G Greenhalgh, C Goebert
International Journal of Sport Communication 1 (aop), 1-15, 2023
22023
Immersive technology and the virtual sport spectator experience
LR Potwarka, PA Hall, C Goebert, H Ayaz
The Routledge Handbook of Digital Sport Management, 232-244, 2022
22022
Leveling up sport management education: Gamification in the classroom
AM Duguay, AM Shipherd, C LeCrom, C Goebert
Sport Management Education Journal 17 (1), 63-73, 2022
12022
Augmented Reality in Sport Broadcasting
C Goebert
12021
Mind Mapping as an Innovative Tool to Enhance Project-Based Learning Utilizing Technology Tools
C Goebert
Sports Innovation Journal 4 (SI), 120-136, 2023
2023
Dehumanization of Professional Athletes and Implications for Brand Attachment.
B Larkin, B Dwyer, C Goebert
Sport Marketing Quarterly 32 (3), 2023
2023
Sports Information and Media
C Goebert
KSU Distinguished Course Repository 3 (1), 9, 2023
2023
Sport Celebrities’ COVID-19 Prevention on Social Media: The Effect of Credibility, Social Distance, Identification, and Message’s Power Style on Health Behavioral Intentions
K Chung, C Goebert
Communication & Sport, 21674795231200014, 2023
2023
Consumption determinants in the National Hockey League: the influence of violence in the USA and Canada
A Traugutt, GP Greenhalgh, C Goebert, MD Broda, CT Havard
International Journal of Sport Management and Marketing 23 (1-2), 154-173, 2023
2023
Running Past Segmentation: The Creation of Road Race Participant Personas
G Greenhalgh, B Dwyer, C LeCrom, C Goebert, J Gellock
A New Reality: Augmented Reality Enhanced Sport Marketing
C Goebert, G Greenhalgh
Augmented Reality in Sport Marketing: Ready or Not?
C Goebert, G Greenhalgh
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