| The impacts of fear and uncertainty of COVID-19 on environmental concerns, brand trust, and behavioral intentions toward green hotels Y Jian, IY Yu, MX Yang, KJ Zeng Sustainability 12 (20), 8688, 2020 | 147 | 2020 |
| Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style J Liao, K Chen, J Qi, J Li, IY Yu Journal of Research in Interactive Marketing 17 (1), 140-155, 2023 | 77 | 2023 |
| Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances MX Yang, J Li, IY Yu, KJ Zeng, JM Sun Business Strategy and the Environment 28 (6), 989-997, 2019 | 51 | 2019 |
| When positive reviews on social networking sites backfire: The role of social comparison and malicious envy W Feng, MX Yang, IY Yu, R Tu Journal of Hospitality Marketing & Management 30 (1), 120-138, 2021 | 32 | 2021 |
| Consumer motivation for reward pursuit: A culture-based and progress-based model of loyalty program effectiveness MX Yang, H Chan, IY Yu, H Fock Journal of Global Marketing 32 (4), 255-268, 2019 | 29 | 2019 |
| How being envied shapes tourists’ relationships with luxury brands: A dual-mediation model W Feng, IY Yu, MX Yang, M Yi Tourism Management 86, 104344, 2021 | 25 | 2021 |
| Managing loyalty program communications in the digital era: Does culture matter? Morgan X. Yang, Kevin J. Zeng, Haksin Chan, Irina Y. Yu Journal of Retailing and Consumer Services, 2021 | 25 | 2021 |
| How needs for belongingness and justice influence social identity and performances: Evidence from the hospitality industry J Li, YY Irina, MX Yang, S Chen Journal of Hospitality and Tourism Management 50, 366-374, 2022 | 17 | 2022 |
| Communication strategies for multi-tier loyalty programs: the role of progress framing KJ Zeng, YY Irina, MX Yang, H Chan Tourism Management 91, 104460, 2022 | 12 | 2022 |
| Managerial Response to Negative Online Reviews in the Service Industry: A Tactic-Based and Culture-Based Model IY Yu, LC Wan, X Yi Journal of Global Marketing, 1-11, 2021 | 11 | 2021 |
| Retain or upgrade: The progress-framing effect in hierarchical loyalty programs MX Yang, IY Yu, H Chan, KJ Zeng International Journal of Hospitality Management 89, 102562, 2020 | 8 | 2020 |
| From devil to angel: How being envied for luxury brand social media word of mouth discourages counterfeit purchases W Feng, MX Yang, YY Irina Journal of Business Research 165, 113919, 2023 | 7 | 2023 |
| Looking-forward or looking-back: feedback strategies in tier-based hotel loyalty programs YY Irina, C Liu, MX Yang, KJ Zeng International Journal of Hospitality Management 102, 103164, 2022 | 7 | 2022 |
| Prosocial individual values and collective action: Does the societal culture matter? KJ Zeng, IY Yu, M Song, MX Yang, J Li Social Behavior and Personality: an international journal 47 (5), 1-9, 2019 | 5 | 2019 |
| Promoting sustainable human resource management by reducing recruitment discrimination: A cross‐cultural perspective IY Yu, MX Yang, H Chan, BR Barnes Sustainable Development 30 (4), 503-512, 2022 | 4 | 2022 |
| Employees' geographic social identity and group pro‐environmental behaviors: Cross‐cultural evidence from 45 countries KJ Zeng, IY Yu, SH Tso, MX Yang Business Strategy and the Environment 32 (6), 3848-3860, 2023 | 3 | 2023 |
| Can travelling abroad experiences trigger tourist misbehaviours? The role of moral relativism IY Yu, MX Yang, DXF Fan, KJ Zeng Current Issues in Tourism 26 (19), 3102-3110, 2023 | 1 | 2023 |
| The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels J Yufan, IY Yu, MX Yang, KJ Zeng Sustainability, 8688-8688, 2020 | 1 | 2020 |
| Promoting sustainable human resource management by reducing recruitment discrimination: A cross-cultural perspective (October, 10.1002/sd. 2245, 2022) IY Yu SUSTAINABLE DEVELOPMENT 30 (5), 1450-1450, 2022 | | 2022 |
| When Social Media Word-Of-Mouth Catches Envious Eyes: How Feelings of Being Envied Influence Self-Brand Connection W Feng, I Y Yu, M X Yang ACR North American Advances, 2020 | | 2020 |
Morgan X. YangThe Hang Seng University of Hong KongVerified email at hsu.edu.hk
