| The effect of red background color on willingness-to-pay: the moderating role of selling mechanism R Bagchi, A Cheema Journal of Consumer Research 39 (5), 947-960, 2013 | 315 | 2013 |
| The effect of goal visualization on goal pursuit: Implications for consumers and managers A Cheema, R Bagchi Journal of Marketing 75 (2), 109-123, 2011 | 196 | 2011 |
| Illusionary progress in loyalty programs: Magnitudes, reward distances, and step-size ambiguity R Bagchi, X Li Journal of Consumer Research 37 (5), 888-901, 2011 | 192 | 2011 |
| Years, months, and days versus 1, 12, and 365: The influence of units versus numbers A Monga, R Bagchi Journal of Consumer Research 39 (1), 185-198, 2012 | 165 | 2012 |
| Removal of PAHs from highly contaminated soils found at prior manufactured gas operations AP Khodadoust, R Bagchi, MT Suidan, RC Brenner, NG Sellers Journal of hazardous materials 80 (1-3), 159-174, 2000 | 130 | 2000 |
| 29for70itemsor70itemsfor 29? How presentation order affects package perceptions R Bagchi, DF Davis Journal of Consumer Research 39 (1), 62-73, 2012 | 118 | 2012 |
| Studies on bioremediation of polycyclic aromatic hydrocarbon‐contaminated sediments: Bioavailability, biodegradability, and toxicity issues HH Tabak, JM Lazorchak, L Lei, AP Khodadoust, JE Antia, R Bagchi, ... Environmental Toxicology and Chemistry: An International Journal 22 (3), 473-482, 2003 | 82 | 2003 |
| The impact of crowding on calorie consumption SJ Hock, R Bagchi Journal of Consumer Research 44 (5), 1123-1140, 2018 | 79 | 2018 |
| Boomerang effects of low price discounts: How low price discounts affect purchase propensity F Cai, R Bagchi, DK Gauri Journal of Consumer Research 42 (5), 804-816, 2016 | 73 | 2016 |
| Economics, psychology, and social dynamics of consumer bidding in auctions A Cheema, PTLP Leszczyc, R Bagchi, RP Bagozzi, JC Cox, UM Dholakia, ... Marketing Letters 16, 401-413, 2005 | 68 | 2005 |
| The role of numerosity in judgments and decision-making R Bagchi, DF Davis Current Opinion in Psychology 10, 89-93, 2016 | 63 | 2016 |
| The mere deadline effect: Why more time might sabotage goal pursuit M Zhu, R Bagchi, SJ Hock Journal of consumer research 45 (5), 1068-1084, 2019 | 58 | 2019 |
| Chocolate cake please! Why do consumers indulge more when it feels more expensive? R Bagchi, LG Block Journal of Public Policy & Marketing 30 (2), 294-306, 2011 | 45 | 2011 |
| Promotional games increase consumer conversion rates and spending SJ Hock, R Bagchi, TM Anderson Journal of Consumer Research 47 (1), 79-99, 2020 | 44 | 2020 |
| Eliciting time versus money: Time scarcity underlies asymmetric wage rates A Monga, F May, R Bagchi Journal of Consumer Research 44 (4), 833-852, 2017 | 42 | 2017 |
| Alliteration alters: Phonetic overlap in promotional messages influences evaluations and choice DF Davis, R Bagchi, LG Block Journal of Retailing 92 (1), 1-12, 2016 | 37 | 2016 |
| Role of ambient temperature in influencing willingness to pay in auctions and negotiations J Sinha, R Bagchi Journal of Marketing 83 (4), 121-138, 2019 | 28 | 2019 |
| Is a 70% forecast more accurate than a 30% forecast? How level of a forecast affects inferences about forecasts and forecasters R Bagchi, EC Ince Journal of Marketing Research 53 (1), 31-45, 2016 | 28 | 2016 |
| The power of emotional benefits: Examining the role of benefit focus on donation behavior N Moran, R Bagchi Journal of Advertising 48 (3), 284-291, 2019 | 23 | 2019 |
| How evaluations of multiple percentage price changes are influenced by presentation mode and percentage ordering: The role of anchoring and surprise DF Davis, R Bagchi Journal of Marketing Research 55 (5), 655-666, 2018 | 23 | 2018 |
