| Washing away your sins? Corporate social responsibility, corporate social irresponsibility, and firm performance C Kang, F Germann, R Grewal Journal of Marketing 80 (2), 59-79, 2016 | 542 | 2016 |
| The chief marketing officer matters! F Germann, P Ebbes, R Grewal Journal of Marketing 79 (3), 1-22, 2015 | 342 | 2015 |
| Performance implications of deploying marketing analytics F Germann, GL Lilien, A Rangaswamy International Journal of Research in Marketing 30 (2), 114-128, 2013 | 271 | 2013 |
| Do retailers benefit from deploying customer analytics? F Germann, GL Lilien, L Fiedler, M Kraus Journal of Retailing 90 (4), 587-593, 2014 | 136 | 2014 |
| Relating online, regional, and national advertising to firm value S Sridhar, F Germann, C Kang, R Grewal Journal of Marketing 80 (4), 39-55, 2016 | 113 | 2016 |
| Product recalls and the moderating role of brand commitment F Germann, R Grewal, WT Ross, RK Srivastava Marketing Letters 25, 179-191, 2014 | 83 | 2014 |
| Performance brand placebos: How brands improve performance and consumers take the credit AM Garvey, F Germann, LE Bolton Journal of Consumer Research 42 (6), 931-951, 2016 | 63 | 2016 |
| Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda SJ Anderson, P Chintagunta, F Germann, N Vilcassim Journal of Marketing 85 (3), 78-96, 2021 | 21 | 2021 |
| A call for research at the public policy–marketing strategy interface N Chisam, F Germann, RW Palmatier Journal of Public Policy & Marketing 41 (3), 213-215, 2022 | 4 | 2022 |
| Driving Customer Analytics From the Top F Germann, GL Lilien, C Moorman, L Fiedler Customer Needs and Solutions 7, 43-61, 2020 | 3 | 2020 |
| The Impact of Volunteer Marketers on Product Differentiation and Firm Growth: A Field Experiment with Ugandan Entrepreneurs SJ Anderson, PK Chintagunta, F Germann, N Vilcassim Chicago Booth Research Paper, 2020 | 2 | 2020 |
| Marketing Analytics: Based on First Principles RW Palmatier, JA Petersen, F Germann Bloomsbury Publishing, 2022 | 1 | 2022 |
| Board Interlocks and Marketing Department Power P Ebbes, F Germann, R Grewal Wharton Customer Analytics Research Paper, Kenan Institute of Private …, 2022 | 1 | 2022 |
| Exploring the brand productivity gap M Hammerschmidt, T Falk, HH Bauer Marketing Theory and Applications, 334, 2010 | 1 | 2010 |
| Breaking the Glass Ceiling: Empowering Female Entrepreneurs through Female Mentors F Germann, SJ Anderson, PK Chintagunta, N Vilcassim University of Chicago, Becker Friedman Institute for Economics Working Paper, 2023 | | 2023 |
| EXPRESS: The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity JP Costello, AM Garvey, F Germann, JEB Wilkie Journal of Marketing Research, 00222437231167832, 2023 | | 2023 |
| A taxonomy of marketing organizations L McAlister, F Germann, N Chisam, P Hayes, A Lynch, B Stewart Journal of the Academy of Marketing Science, 1-19, 2022 | | 2022 |
| The Tucker Carlson Effect: Economic Consequences of Diversity, Equity, and Inclusion related Sociopolitical Activism R Suhag, R Grewal, F Germann Equity, and Inclusion related Sociopolitical Activism (December 1, 2022), 2022 | | 2022 |
| It’s Gotta Be the Shoes! Performance Enhancement Effects of Novel Brand Advertising F Germann, AM Garvey Journal of Advertising 51 (4), 469-485, 2022 | | 2022 |
| Do Retailers Get Blamed When Manufacturer Brands Fail? Measurement of Multiloci Attributions and Spillover Effects F Germann, RL Hess, MG Meloy Marketing Accountability for Marketing and Non-marketing Outcomes 18, 111-128, 2021 | | 2021 |
Rajdeep GrewalTownsend Family Distinguished Professor of Marketing, University of North Carolina at Chapel HillVerified email at kenan-flagler.unc.edu
