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Efua Obeng
Efua Obeng
Assistant Professor, Howard University
Verified email at howard.edu
Title
Cited by
Cited by
Year
Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?
K Aoki, E Obeng, AL Borders, DH Lester
Journal of Global Scholars of Marketing Science 29 (1), 51-62, 2019
382019
Survival of the fittest: How competitive service overlap and retail format impact incumbents’ vulnerability to new entrants
E Obeng, R Luchs, JJ Inman, J Hulland
Journal of retailing 92 (4), 383-396, 2016
262016
Paying it forward: The reciprocal effect of superior service on charity at checkout
E Obeng, C Nakhata, HC Kuo
Journal of Business Research 98, 250-260, 2019
202019
Bullseye: An argument for effectively managing retail stakeholder relationships
E Obeng
Journal of Retailing and Consumer Services 49, 327-335, 2019
152019
Joining forces for doing good: getting the international cause-alliance right
CE Newmeyer, E Obeng, J Hulland
International Marketing Review 37 (5), 829-839, 2020
72020
Retail capability systems
E Obeng, JE Prescott, J Hulland, R Gilbert, J Maxham
AMS review 5, 103-122, 2015
42015
Understanding the key determinants of retail success
EB Obeng
University of Pittsburgh, 2013
22013
Solicitations for Charity at Checkout and Consumer Responses: An Abstract
E Obeng, CE Newmeyer
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
12017
Brand Experience, Sustainable Touchpoints, and Customer Contributions
K Aoki, E Obeng, AL Borders, D Lester
2019
LEVERAGING RESOURCES TO ENHANCE RETAIL SUCCESS: A FRAMEWORK
E Obeng, J Hulland, J Maxham, R Gilbert
Enhancing Knowledge Development in Marketing, 395, 2010
2010
Can Brand Experience Increase Customer Contribution: How To Create Effective Sustainable Touchpoints With Customers Kei Aoki
E Obeng, AL Borders, DH Lester
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