| Celebrity endorsements: a literature review and research agenda L Bergkvist, KQ Zhou International journal of advertising 35 (4), 642-663, 2016 | 687 | 2016 |
| Cause-related marketing persuasion research: an integrated framework and directions for further research L Bergkvist, KQ Zhou Leveraged Marketing Communications, 165-185, 2021 | 101 | 2021 |
| Platform exploitation: When service agents defect with customers from online service platforms Q Zhou, BJ Allen, RT Gretz, MB Houston Journal of Marketing 86 (2), 105-125, 2022 | 33 | 2022 |
| Celebrity endorsements: a literature review and research agenda L Bergkvist, KQ Zhou Leveraged Marketing Communications, 143-164, 2021 | 4 | 2021 |
| It's not mine: Anthropomorphism attenuates the effect of psychological ownership on product‐to‐self judgment Z Zhang, Q Zhou, D Yan Psychology & Marketing 40 (6), 1103-1114, 2023 | 2 | 2023 |
| Two Essays on Value Creation in Platform Market Q Zhou The University of Texas at San Antonio, 2021 | | 2021 |
| 143 Celebrity endorsements: a literature review and research agenda L Bergkvist, KQ Zhou Leveraged Marketing Communications: The Importance of Studying the Transfer …, 0 | | |
Lars BergkvistUniversity of StavangerVerified email at uis.no
