Get my own profile
Public access
View all1 article
0 articles
available
not available
Based on funding mandates
Co-authors
Bart BronnenbergTilburg UniversityVerified email at uvt.nl
Sunil GuptaMarketing Professor, Harvard Business SchoolVerified email at hbs.edu
Asim AnsariWilliam T. Dillard Professor of Marketing, Columbia UniversityVerified email at columbia.edu
Harald J. van HeerdeUniversity of New South WalesVerified email at unsw.edu.au
Song YaoAssociate Professor of Marketing, Washington University in St. LouisVerified email at wustl.edu
Scott A. NeslinProfessor of Marketing, Dartmouth CollegeVerified email at dartmouth.edu
Wagner KamakuraRice UniversityVerified email at rice.edu
Hana ChoiUniversity of Rochester, Simon Business SchoolVerified email at rochester.edu
Jason M.T. RoosAssociate Professor of Marketing, Rotterdam School of Management, Erasmus UniversityVerified email at rsm.nl
Jean-Pierre DubeUniversity of Chicago Booth School of BusinessVerified email at chicagobooth.edu
Rex DuProfessor of Marketing, University of Texas at AustinVerified email at mccombs.utexas.edu
michael w krugerinformation resourcesVerified email at dom.edu
P. Richard HahnArizona State UniversityVerified email at asu.edu
William L. WilkieNathe Professor of Marketing, University of Notre DameVerified email at nd.edu
Kenneth C WilburProfessor of Marketing and Analytics, Rady School of Management, University of California, San DiegoVerified email at ucsd.edu
Follow
Carl Mela
T. Austin Finch Professor of Business Administration, Duke University
Verified email at duke.edu - Homepage