| Temperature and emotions: Effects of physical temperature on responses to emotional advertising P Bruno, V Melnyk, F Völckner International Journal of Research in Marketing 34 (1), 302-320, 2017 | 63 | 2017 |
| Brand positioning based on brand image–country image fit K Klein, F Völckner, HA Bruno, H Sattler, P Bruno Marketing Science 38 (3), 516-538, 2019 | 42 | 2019 |
| A brand like a friend—how brand likeability influences brand perception M Ohlwein, P Bruno International Journal of Market Research 64 (3), 295-305, 2022 | 5 | 2022 |
| Cooling down or heating up with emotions: How temperature affects customer response to emotional advertising appeals P Bruno, V Melnyk, F Völckner Advances in Consumer Research 40, 2012 | 3 | 2012 |
| The temperature dimension of emotions P Bruno, V Melnyk, KB Murray European Journal of Marketing 56 (8), 2172-2215, 2022 | 2 | 2022 |
| The impact of image-based brand–country fit on global branding P Bruno, K Klein, H Sattler, F Völckner unpublished working paper, 2010 | 1 | 2010 |
| Gesehen werden, um zu hören-Wie Marken Visibilität im Voice-Marketing erreichen können. S Kristal, P Bruno Transfer: Zeitschrift für Kommunikation & Markenmanagement 68 (2), 2022 | | 2022 |
| Nachhaltigkeit im Luxus ist kein Luxus mehr P Bruno Markenartikel - Das Magazin für Markenführung, 12-14, 2020 | | 2020 |
| Essays on International Brand Positioning and Brand Communication P Bruno Köln, Univ., Diss, 2014 | | 2014 |
| The Influence of Temperature on Consumer’S Reaction to Emotional Appeals P Bruno, V Melnyk, F Völckner ACR Asia-Pacific Advances, 2012 | | 2012 |
