| Guerrilla marketing: The nature of the concept and propositions for further research K Hutter, S Hoffmann Asian Journal of Marketing 5 (2), 39, 2011 | 285 | 2011 |
| Surprise, surprise. Ambient media as promotion tool for retailers K Hutter, S Hoffmann Journal of Retailing 90 (1), 93-110, 2014 | 171 | 2014 |
| Carrotmob as a new form of ethical consumption. The nature of the concept and avenues for future research S Hoffmann, K Hutter Journal of Consumer Policy 35, 215-236, 2012 | 106 | 2012 |
| Carrotmob and anti-consumption: Same motives but different willingness to make sacrifices? K Hutter, S Hoffmann Journal of Macromarketing 33 (3), 217-231, 2013 | 77 | 2013 |
| Professionelles Guerilla-Marketing: Grundlagen-Instrumente-Controlling K Hutter, S Hoffmann Springer-Verlag, 2014 | 75 | 2014 |
| Unusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements K Hutter Journal of Marketing Communications 21 (1), 33-47, 2015 | 67 | 2015 |
| Do men and women laugh about different types of humor? A comparison of satire, sentimental comedy, and comic wit in print ads U Schwarz, S Hoffmann, K Hutter Journal of Current Issues & Research in Advertising 36 (1), 70-87, 2015 | 57 | 2015 |
| Guerilla-Marketing–eine nüchterne Betrachtung einer viel diskutierten Werbeform K Hutter, S Hoffmann der markt 50, 121-135, 2011 | 39 | 2011 |
| Humor in cross-cultural advertising: A content analysis and test of effectiveness in German and Spanish print advertisements S Hoffmann, U Schwarz, L Dalicho, K Hutter Procedia-Social and Behavioral Sciences 148, 94-101, 2014 | 33 | 2014 |
| Vom Nischentrend zum Lebensstil K Klug Der Einfluss des Lebensgefühls auf das Konsumentenverhalten. SpringerGabler …, 2018 | 31 | 2018 |
| The lifestyle of sustainability: Testing a behavioral measure of precycling K Klug, T Niemand Journal of Cleaner Production 2021 (297), 2021 | 25 | 2021 |
| Carrotmob: a win–win–win approach to creating benefits for consumers, business, and society at large K Hutter, S Hoffmann, R Mai Business & Society 55 (7), 1059-1077, 2016 | 25 | 2016 |
| Study@Corona Times: Wie Studierende das Corona-Semester bewerten K Klug, S Meister DNH - Die neue Hochschule 2020 (6), 20-23, 2020 | 11 | 2020 |
| The Filter Bubble in Social Media Communication: How Users Evaluate Personalized Information in the Facebook Newsfeed K Klug, C Strang Media Trust in a Digital World: Communication at Crossroads, 159-180, 2019 | 9 | 2019 |
| A gift for a stranger: freecycling as a current lifestyle of sustainable consumption K Klug Sustainability in a Digital World: New Opportunities Through New …, 2017 | 9 | 2017 |
| Marketing-Management: Wie sich das Verhalten von Konsumenten beeinflussen lässt U Schwarz, K Hutter Angewandtes Gesundheitsmarketing, 45-55, 2012 | 9 | 2012 |
| Image effect of ambush marketing: The case of FIFA Soccer World Cup 2010 K Hutter, U Schwarz Adelaide, Australia: Australian & New Zealand Marketing Academy (ANZMAC), 2012 | 6 | 2012 |
| Guerilla marketing in practice: An exploration into meanings and motives K Hutter Proceedings of the 12th International Marketing Trends Conference, 2013 | 5 | 2013 |
| Effective incentives for buzz marketing: How moral concern moderates the willingness to engage as buzz agents K Hutter, R Mai Brussels: European Marketing Academy, 2013 | 5 | 2013 |
| Cooler than boycotts. Carrotmob as an innovative form of ethical consumption K Hutter, S Hoffmann Proceedings of the 10th International Marketing Trends Conference, 20-22, 2011 | 5 | 2011 |
Stefan HoffmannDepartment of Marketing & Kiel Institute for Responsible Innovation (KIRI), Kiel UniversityVerified email at bwl.uni-kiel.de
