| A lovable personality: The effect of brand personality on brand love P Roy, K Khandeparkar, M Motiani Journal of brand Management 23, 97-113, 2016 | 156 | 2016 |
| Fake-love: brand love for counterfeits K Khandeparkar, M Motiani Marketing Intelligence & Planning 36 (6), 661-677, 2018 | 59 | 2018 |
| Why should I pay more? Testing the impact of contextual cues on perception of price unfairness for the price-disadvantaged segment in dual pricing K Khandeparkar, B Maheshwari, M Motiani Tourism Management 78, 104075, 2020 | 26 | 2020 |
| Influence of media context on humorous advertising effectiveness K Khandeparkar Marketing Intelligence & Planning 35 (2), 259-276, 2017 | 14 | 2017 |
| The role of complementarity and partner brand price level in new product introduction strategy using bundle offers: A study on the quality perception of bundle components K Khandeparkar Journal of Retailing and Consumer Services 21 (6), 992-1000, 2014 | 13 | 2014 |
| The effect of media exposure on contraceptive adoption across “poverty line” K Khandeparkar, P Roy, M Motiani International Journal of Pharmaceutical and Healthcare Marketing 9 (3), 219-236, 2015 | 8 | 2015 |
| Thank you for not smoking–A multi-method investigation to understand the effect of anti-smoking warnings in television programs K Khandeparkar, M Motiani, A Sharma Journal of Business Research 128, 462-472, 2021 | 6 | 2021 |
| It is a sexist world out there: A qualitative research on sexism in Indian advertising K Khandeparkar, M Motiani Editorial Team Editorial Advisory Board 34, 2015 | 6 | 2015 |
| Fake Love: Brand love in the context of counterfeits K Khandeparkar, M Motiani Publication name, 52, 2017 | 3 | 2017 |
| A powerful tip: Power's impact on tipping behavior K Khandeparkar, M Motiani, SS Chaurasia, J Chowdhury International Journal of Consumer Studies 48 (2), e13021, 2024 | 1 | 2024 |
| The effect of alcohol consumption and contextual cues on the evaluation of new brands of alcoholic beverages at the POS K Khandeparkar, M Motiani Journal of Retailing and Consumer Services 55, 102120, 2020 | 1 | 2020 |
| Co-creation, Dynamic Capability, and Sustainability Performance in SMEs: A Micro Foundational Lens SS Chaurasia, D Shukla, MM Ullah Rathore, M Motiani, K Khandeparkar Academy of Management Proceedings 2023 (1), 12172, 2023 | | 2023 |
| The Effect of Sustainability Tension and Sustainability Synergy on Cooperative Performance SS Chaurasia, D Shukla, A Venugopal, M Motiani, K Khandeparkar Academy of Management Proceedings 2022 (1), 12998, 2022 | | 2022 |
| Intimate Co-creation of Value for Sustainability: The Nature, Measurement and Nomological Network SS Chaurasia, D Shukla, M Motiani, K Khandeparkar Academy of Management Proceedings 2021 (1), 12042, 2021 | | 2021 |
| Blockchain goes to School: A mixed-method investigation to Blockchain adoption in HEIs SS Chaurasia, D Shukla, N Kaul, M Motiani, K Khandeparkar Academy of Management Proceedings 2021 (1), 11024, 2021 | | 2021 |
| Let's Put a Smile on that Face: A Study on the Embeddedness of Humorous Advertisements K Khandeparkar | | 2016 |
